Optimization performance marketing agent for competitor conquesting

A curated roster of 5 workflows covering 4 of the 8 core jobs: the best fit for each job, with overlapping versions removed. Start with the Basic essentials and add each level as you grow.

Basic essentials · 1

Snapshot competitor ads from ad libraries

A simple weekly snapshot of what competitors are currently running in the public ad libraries.

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Google Search Ads Facebook Ads Instagram Ads LinkedIn Ads

Reporting Basic complexity Competitor conquesting

Added at Standard · 2

+3

Conquest competitor audiences on social and video

Targets people who follow, engage with or research competitors on social and video platforms, with switch-focused creative.

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Google Display Ads YouTube Ads Facebook Ads Instagram Ads LinkedIn Ads X Ads Reddit Ads

Optimization Standard complexity Competitor conquesting

+4

Optimize campaigns for activated signups, not raw signups

Re-ranks campaigns, ad sets and keywords by how many signups become active users instead of by raw signups, and shifts bids and budget toward the sources that produce real users.

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Google Search Ads Microsoft (Bing) Ads YouTube Ads Facebook Ads Instagram Ads LinkedIn Ads X Ads Reddit Ads

Optimization Standard complexity Trial & signup growth

Added at Advanced · 2

+1

Capture demand when competitors sell out or raise prices

Checks competitor product pages for stockouts and price hikes on each run, and puts budget behind your matching products while they are out or pricier. Needs the Shopify MCP connected in Roadway to confirm your own stock.

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Google Search Ads Microsoft (Bing) Ads Google Display Ads YouTube Ads Facebook Ads Instagram Ads

Signal-based Advanced complexity Competitor conquesting Revenue growth MCP

+1

Test competitor comparison landing pages

Drafts "us vs competitor" and "alternative to" landing pages for competitor-targeted campaigns, then tests them against the generic page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

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Google Search Ads Microsoft (Bing) Ads Facebook Ads Instagram Ads LinkedIn Ads

Experimentation Advanced complexity Competitor conquesting Launches MCP