Microsoft (Bing) Ads scaling agent

A roster of 8 scaling workflows for Microsoft (Bing) Ads, with overlapping versions removed. Start with the Basic essentials and add each level as you grow.

Basic essentials · 2

Check search impression share headroom

Shows how much more search volume each efficient non-brand campaign could win, from lost impression share due to budget and rank.

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Google Search Ads Microsoft (Bing) Ads

Scaling Basic complexity Brand protection

Scale winning keywords for Microsoft (Bing) Ads

Finds the keywords on Microsoft (Bing) Ads that win on pipeline and cost per goal, then raises their budgets or bid targets a little each run.

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Microsoft (Bing) Ads

Scaling Basic complexity Revenue growth Pipeline generation

Added at Standard · 2

Reallocate budget to winning campaigns for Microsoft (Bing) Ads

Shifts Microsoft (Bing) budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

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Microsoft (Bing) Ads

Scaling Standard complexity Revenue growth

Scale winning targets and campaigns for Microsoft (Bing) Ads

Finds the Microsoft (Bing) campaigns and keywords that beat your cost per goal and scales them without breaking efficiency.

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Microsoft (Bing) Ads

Scaling Standard complexity Brand protection

Added at Advanced · 3

Expand winning campaigns to new geos for Microsoft (Bing) Ads

Takes proven Microsoft (Bing) campaigns into new countries or regions in a controlled way.

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Microsoft (Bing) Ads

Scaling Advanced complexity Launches Pipeline generation

Expand winning keywords into new match types and ad groups for Microsoft (Bing) Ads

Turns converting search terms on Microsoft (Bing) Ads into new exact and phrase keywords and tightly themed ad groups, with negatives to avoid overlap.

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Microsoft (Bing) Ads

Scaling Advanced complexity Revenue growth Lead generation

Step up bid targets to scale efficiently for Microsoft (Bing) Ads

Gradually steps Microsoft (Bing) bid targets up or down to find the point where extra volume still pays back.

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Microsoft (Bing) Ads

Scaling Advanced complexity Revenue growth

Added at Expert · 1

Put budget where the next dollar works hardest for Microsoft (Bing) Ads

Finds where extra spend stops paying off for every Microsoft (Bing) campaign and sets budgets where the next dollar works hardest.

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Microsoft (Bing) Ads

Scaling Expert complexity Revenue growth