Microsoft (Bing) Ads reporting agent

A roster of 8 reporting workflows for Microsoft (Bing) Ads, with overlapping versions removed. Start with the Basic essentials and add each level as you grow.

Basic essentials · 2

Check spend on competitor keywords

A simple weekly view of how much you spend on competitor keywords and what it returns.

View workflow

Google Search Ads Microsoft (Bing) Ads

Reporting Basic complexity Competitor conquesting Pipeline generation

Report weekly performance and next actions for Microsoft (Bing) Ads

A weekly Microsoft (Bing) readout of spend, conversion volume and cost per goal against baseline, with the three campaigns that moved the number most.

View workflow

Microsoft (Bing) Ads

Reporting Basic complexity Revenue growth

Added at Standard · 4

Grade campaigns on lead-to-pipeline quality for Microsoft (Bing) Ads

Joins Microsoft (Bing) leads to CRM stages so you can see which campaigns create pipeline, not just form fills.

View workflow

Microsoft (Bing) Ads

Reporting Standard complexity Pipeline generation Lead generation

Report brand search impression share

Weekly brand search report: impression share, top-of-page rate, CPC trend and competitor overlap on brand terms on Google and Microsoft.

View workflow

Google Search Ads Microsoft (Bing) Ads

Reporting Standard complexity Competitor conquesting Brand protection

Report revenue and new-customer revenue for Microsoft (Bing) Ads

Reports Microsoft (Bing) revenue and new-customer share against your return target and profit margin, not just platform-reported revenue.

View workflow

Microsoft (Bing) Ads

Reporting Standard complexity Revenue growth

Report search intent shifts and new opportunities for Microsoft (Bing) Ads

Turns the Microsoft (Bing) search terms report into intent themes that show where money goes and which new keywords or negatives you need.

View workflow

Microsoft (Bing) Ads

Reporting Standard complexity Competitor conquesting Lead generation

Added at Advanced · 2

Report competitor auction pressure for Microsoft (Bing) Ads

Reads Microsoft (Bing) auction insights for brand and non-brand campaigns to show which competitors are gaining overlap and outranking you.

View workflow

Microsoft (Bing) Ads

Reporting Advanced complexity Competitor conquesting Brand protection

Report which campaigns bring signups that go on to use the product, for Microsoft (Bing) Ads

Grades Microsoft (Bing) campaigns on how many signups go on to use the product and pay, from your product data, not raw signups.

View workflow

Microsoft (Bing) Ads

Reporting Advanced complexity Trial & signup growth Revenue growth