Microsoft (Bing) Ads agent for brand protection

A roster of 14 workflows covering 6 of the 8 core jobs, with the core Microsoft (Bing) Ads workflows at every level and overlapping versions removed. Start with the Basic essentials and add each level as you grow.

Basic essentials · 3

Fix disapproved ads and policy issues for Microsoft (Bing) Ads

Finds rejected or limited Microsoft (Bing) ads, fixes what is fixable and appeals what was rejected by mistake.

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Microsoft (Bing) Ads

Maintenance Basic complexity Brand protection

Check search impression share headroom

Shows how much more search volume each efficient non-brand campaign could win, from lost impression share due to budget and rank.

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Google Search Ads Microsoft (Bing) Ads

Scaling Basic complexity Brand protection

Up brand campaign budget when impression share dips below target

A daily check that raises Google Search and Microsoft (Bing) brand budgets, and checks for new competitors, in measured steps when brand impression share stays below target.

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Google Search Ads Microsoft (Bing) Ads

Signal-based Basic complexity Brand protection Revenue growth

Added at Standard · 6

Report brand search impression share

Weekly brand search report: impression share, top-of-page rate, CPC trend and competitor overlap on brand terms on Google and Microsoft.

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Google Search Ads Microsoft (Bing) Ads

Reporting Standard complexity Competitor conquesting Brand protection

Adjust budgets across campaigns to maximize brand term impression share

Rebalances Google Search and Microsoft (Bing) budgets and bids so brand campaigns hold your impression share target at the lowest cost, without starving non-brand.

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Google Search Ads Microsoft (Bing) Ads

Optimization Standard complexity Brand protection

Mine search terms for new keywords and negatives for Microsoft (Bing) Ads

Mines the Microsoft (Bing) search terms report to add winners as keywords and block wasted spend with negatives.

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Microsoft (Bing) Ads

Optimization Standard complexity Competitor conquesting Brand protection

Optimize keywords and match types for Microsoft (Bing) Ads

Pauses keywords that waste spend and keeps or retunes match types on the ones that work in Microsoft Advertising, under Maximize conversions. It adjusts the campaign's target CPA or target ROAS when volume or cost is off, and does not set manual keyword bids.

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Microsoft (Bing) Ads

Optimization Standard complexity Brand protection Lead generation

Optimize partner and Audience Network traffic for Microsoft (Bing) Ads

Cuts the Microsoft (Bing) partner and Audience Network sites that burn budget on low-quality traffic and protects brand safety.

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Microsoft (Bing) Ads

Optimization Standard complexity Brand protection

Scale winning targets and campaigns for Microsoft (Bing) Ads

Finds the Microsoft (Bing) campaigns and keywords that beat your cost per goal and scales them without breaking efficiency.

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Microsoft (Bing) Ads

Scaling Standard complexity Brand protection

Added at Advanced · 3

Report competitor auction pressure for Microsoft (Bing) Ads

Reads Microsoft (Bing) auction insights for brand and non-brand campaigns to show which competitors are gaining overlap and outranking you.

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Microsoft (Bing) Ads

Reporting Advanced complexity Competitor conquesting Brand protection

Detect brand bidding and impersonation for Microsoft (Bing) Ads

Spots competitors, affiliates or scammers bidding on your brand in Microsoft (Bing) and impersonating you in ad copy.

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Microsoft (Bing) Ads

Anomaly detection Advanced complexity Brand protection

Investigate cost spikes and rebalance for Microsoft (Bing) Ads

When Microsoft (Bing) cost per goal jumps, breaks the change down into what you pay per click, how many people click and how many convert, and fixes the real cause.

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Microsoft (Bing) Ads

Anomaly detection Advanced complexity Brand protection Revenue growth

Added at Expert · 2

Detect auction pressure anomalies

Detects sudden auction pressure (CPC jumps, new competitors, overlap spikes) on search, and separates it from internal causes.

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Google Search Ads Microsoft (Bing) Ads

Anomaly detection Expert complexity Competitor conquesting Brand protection

Test whether brand search ads add results before defending the results page

Decides how much to spend on brand search by testing whether brand ads are incremental when you already rank first organically and competitors are absent.

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Google Search Ads Microsoft (Bing) Ads

Optimization Expert complexity Competitor conquesting Brand protection