Maintenance performance marketing agent for sales-led B2B companies

A roster of 9 account health and maintenance workflows, with overlapping versions removed. Start with the Basic essentials and add each level as you grow.

Basic essentials · 6

+5

Audit naming conventions and UTMs

Keeps campaign names and UTMs consistent on every connected channel so reporting, attribution and cross-channel analysis do not break.

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All channels

Maintenance Basic complexity Launches

+5

Check customer and open-opportunity exclusions

A simple check that current customers and open opportunities are excluded from acquisition campaigns on every channel.

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All channels

Maintenance Basic complexity Account-based marketing Pipeline generation

+5

Check for broken landing pages and URLs

Crawls every final URL in every channel's live ads for errors, redirects, slow loads and missing tracking parameters.

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All channels

Maintenance Basic complexity Revenue growth

+5

Check launch campaign readiness

A simple pre-flight check before launch campaigns go live: tracking, URLs, approvals, budgets and end dates.

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All channels

Maintenance Basic complexity Launches

+5

Clean up stale campaigns and ads

Archives dead campaigns, ad groups and ads across channels that clutter accounts and confuse automation and reporting.

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All channels

Maintenance Basic complexity Launches

+5

Pause expired launch and promo messaging

A simple check for ads still mentioning a launch as "new", an expired promo, or an old price.

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All channels

Maintenance Basic complexity Launches

Added at Standard · 1

+5

Review account hygiene weekly

A weekly digest of account hygiene across all channels. It lists what each maintenance check found, links each finding to the workflow that fixes it, and changes nothing itself.

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All channels

Maintenance Standard complexity Revenue growth

Added at Expert · 2

+5

Audit automation rules and script conflicts

Finds native automated rules, scripts and third-party tools that conflict with Roadway agents (both changing the same budgets or bids).

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All channels

Maintenance Expert complexity Revenue growth

+5

Audit server-side tracking coverage

Audits whether every channel has server-side conversion coverage (CAPI, enhanced conversions, offline imports) with good match quality and deduplication.

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All channels

Maintenance Expert complexity Revenue growth