Mad Max YouTube Ads agent

A roster of 44 workflows at Mad Max complexity, covering all 8 core jobs. It includes the core YouTube Ads workflows at Basic, Standard, Advanced, Expert and Mad Max, with overlapping versions removed.

Account health and maintenance · 5

Check spend caps and unblock delivery for YouTube Ads

Finds the YouTube spend caps, billing holds and limits that are silently blocking delivery, and clears them.

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YouTube Ads

Maintenance Basic complexity Revenue growth

Fix disapproved ads and policy issues for YouTube Ads

Finds rejected or limited YouTube ads, fixes what is fixable and appeals what was rejected by mistake.

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YouTube Ads

Maintenance Basic complexity Brand protection

Audit conversion signal quality for YouTube Ads

Improves the quality of the conversion data YouTube optimizes on: deduplication, match quality, primary vs secondary actions and values.

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YouTube Ads

Maintenance Standard complexity Revenue growth

Refresh stale retargeting and exclusion audiences for YouTube Ads

Checks YouTube viewer lists and Customer Match lists in Google Ads for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

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YouTube Ads

Maintenance Standard complexity Revenue growth

Produce fresh creative variants when fatigue hits for YouTube Ads

Spots worn-out YouTube ads, then builds fresh image variants in Figma, Canva or Runway that keep the winning message and change one thing, and generates the video in Runway or Google Veo. Needs a video MCP such as Runway or Google Veo connected in Roadway.

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YouTube Ads

Maintenance Advanced complexity Revenue growth Lead generation MCP

Reporting · 5

Report weekly performance and next actions for YouTube Ads

A weekly YouTube readout of spend, conversion volume and cost per goal against baseline, with the three campaigns that moved the number most.

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YouTube Ads

Reporting Basic complexity Revenue growth

Flag fatigued creatives before performance drops for YouTube Ads

Finds YouTube ads that are wearing out (rising frequency, falling CTR, rising cost) before they drag down the account.

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YouTube Ads

Reporting Standard complexity Revenue growth

Grade campaigns on lead-to-pipeline quality for YouTube Ads

Joins YouTube leads to CRM stages so you can see which campaigns create pipeline, not just form fills.

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YouTube Ads

Reporting Standard complexity Pipeline generation Lead generation

Report revenue and new-customer revenue for YouTube Ads

Reports YouTube revenue and new-customer share against your return target and profit margin, not just platform-reported revenue.

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YouTube Ads

Reporting Standard complexity Revenue growth

Report which campaigns bring signups that go on to use the product, for YouTube Ads

Grades YouTube campaigns on how many signups go on to use the product and pay, from your product data, not raw signups.

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YouTube Ads

Reporting Advanced complexity Trial & signup growth Revenue growth

Anomaly detection · 4

Detect spend anomalies for YouTube Ads

Catches YouTube spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.

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YouTube Ads

Anomaly detection Basic complexity Revenue growth

Detect conversion tracking breakage for YouTube Ads

Detects when YouTube conversion tracking breaks or double counts, and protects automated bidding from bad data.

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YouTube Ads

Anomaly detection Standard complexity Revenue growth

Investigate cost spikes and rebalance for YouTube Ads

When YouTube cost per goal jumps, breaks the change down into what you pay per click, how many people click and how many convert, and fixes the real cause.

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YouTube Ads

Anomaly detection Advanced complexity Revenue growth

Audit brand-safety adjacency with LLM classification

Uses an LLM to classify where your ads appeared on Google Display and YouTube (placements and videos), and finds brand-unsafe adjacency that keyword lists miss.

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Google Display Ads YouTube Ads

Anomaly detection Expert complexity Brand protection

Pacing and budget caps · 1

Pace daily spend against the budget cap for YouTube Ads

Keeps YouTube month-to-date spend on the curve that lands exactly at the channel budget, without overspend or a dead last week.

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YouTube Ads

Budget cap Basic complexity Revenue growth

Optimization · 10

Optimize device targeting for YouTube Ads

Shows where YouTube conversions actually happen by device and decides which devices to keep, split out or exclude.

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YouTube Ads

Optimization Basic complexity Revenue growth

Optimize location targeting for YouTube Ads

Shifts YouTube spend toward the regions that convert efficiently and excludes the ones that never do.

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YouTube Ads

Optimization Basic complexity Revenue growth

Optimize ads by pausing losers and rebuilding near-misses for YouTube Ads

Ad-level decisions for YouTube: pause losers only when cost per goal says so, keep winners, rebuild ads with the right concept and the wrong execution.

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YouTube Ads

Optimization Standard complexity Revenue growth

Optimize creative concepts and formats for YouTube Ads

Finds which hooks, formats and messages win on YouTube, then drafts the next round of images in Figma, Canva or Runway and generates video in Runway or Google Veo. Needs a video MCP such as Runway or Google Veo connected in Roadway.

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YouTube Ads

Optimization Standard complexity Revenue growth MCP

Optimize interest targeting for YouTube Ads

Keeps the YouTube interest targets that drive efficient results and prunes the ones that only add cheap reach.

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YouTube Ads

Optimization Standard complexity Revenue growth

Optimize placements for YouTube Ads

Cuts the YouTube placements that burn budget on low-quality inventory and protects brand safety.

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YouTube Ads

Optimization Standard complexity Brand protection

Run a whole-account optimization check for YouTube Ads

An onboarding audit of the whole YouTube account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

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YouTube Ads

Optimization Standard complexity Revenue growth

Target competitor URL custom segments on Display and YouTube

Builds Google custom segments from competitor brand searches and website URLs, to reach people evaluating competitors on Display and YouTube.

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Google Display Ads YouTube Ads

Optimization Standard complexity Competitor conquesting

Choose the right bid strategy per campaign for YouTube Ads

Picks the right YouTube bid strategy and target for each campaign based on its conversion volume, maturity and goal.

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YouTube Ads

Optimization Advanced complexity Revenue growth

Bid on pipeline value from CRM data for YouTube Ads

Moves YouTube from optimizing to lead volume to optimizing to predicted pipeline or revenue value, using CRM and order data.

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YouTube Ads

Optimization Expert complexity Pipeline generation Lead generation

Experimentation · 7

Run copy iteration experiments for YouTube Ads

Runs a small number of YouTube copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

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YouTube Ads

Experimentation Standard complexity Launches

Test new targeting for YouTube Ads

Proposes and runs controlled tests of new YouTube targeting, so new audiences are found deliberately rather than by accident.

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YouTube Ads

Experimentation Standard complexity Launches Lead generation

Test offers and CTAs for YouTube Ads

Tests which offer (demo, trial, discount, lead magnet, quote) and call to action gets the best qualified results on YouTube, one change at a time.

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YouTube Ads

Experimentation Standard complexity Trial & signup growth Lead generation

Test target expansion from proven targets for YouTube Ads

Takes proven YouTube targets and tests the adjacent ones (neighboring segments and topics, optimized targeting) to find the next layer of scale.

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YouTube Ads

Experimentation Advanced complexity Launches

Measure true ad impact with control-group tests for YouTube Ads

Measures how many YouTube conversions your ads truly drive and recalibrates targets with the result.

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YouTube Ads

Experimentation Expert complexity Launches

Test bid strategies with controlled experiments for YouTube Ads

Uses native split tests to prove whether a different YouTube bid strategy or target actually beats the current one.

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YouTube Ads

Experimentation Expert complexity Launches Revenue growth

Generate, test and retire creative variants autonomously for YouTube Ads

A test-and-learn loop for YouTube ads: build new image variants in Figma, Canva or Runway and new video in Runway or Google Veo from the winning angles, test each against the current best with a fixed split, and retire the losers once there is enough data. Needs a video MCP such as Runway or Google Veo connected in Roadway.

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YouTube Ads

Experimentation Mad Max complexity Revenue growth MCP

Scaling · 6

Scale winning creatives for YouTube Ads

Finds the creatives on YouTube Ads that win on pipeline and cost per goal, then raises their budgets and copies them into fresh audiences.

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YouTube Ads

Scaling Basic complexity Revenue growth Lead generation

Reallocate budget to winning campaigns for YouTube Ads

Shifts YouTube budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

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YouTube Ads

Scaling Standard complexity Revenue growth

Scale winning targets and campaigns for YouTube Ads

Finds the YouTube campaigns and custom segments, topics, placements (channels/videos) and audience segments that beat your cost per goal and scales them without breaking efficiency.

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YouTube Ads

Scaling Standard complexity Brand protection

Expand winning campaigns to new geos for YouTube Ads

Takes proven YouTube campaigns into new countries or regions in a controlled way.

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YouTube Ads

Scaling Advanced complexity Launches Pipeline generation

Step up bid targets to scale efficiently for YouTube Ads

Gradually steps YouTube bid targets up or down to find the point where extra volume still pays back.

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YouTube Ads

Scaling Advanced complexity Revenue growth

Put budget where the next dollar works hardest for YouTube Ads

Finds where extra spend stops paying off for every YouTube campaign and sets budgets where the next dollar works hardest.

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YouTube Ads

Scaling Expert complexity Revenue growth

Signal-based reactions · 6

Preload budgets for promos and seasonal peaks for YouTube Ads

Uses your promo calendar and seasonality to ramp YouTube budgets, creative and targets before peaks, and roll them back after.

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YouTube Ads

Signal-based Standard complexity Revenue growth Launches

Refresh ad copy with new reviews and awards for YouTube Ads

When new reviews, ratings, awards or customer wins land, works the strongest proof into YouTube ads.

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YouTube Ads

Signal-based Standard complexity Revenue growth Lead generation

+1

Boost creators and affiliates whose links already convert

Reads creator and affiliate link performance, and runs partnership ads on the posts already driving signups or sales. Needs affiliate or creator link data from a platform you connect, or it works only from creators already tagged in your ad account.

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YouTube Ads Facebook Ads Instagram Ads X Ads Reddit Ads

Signal-based Advanced complexity Revenue growth Trial & signup growth

Retarget free users toward upgrade for YouTube Ads

Uses product signals to target free or trial users who reached the first product milestone you define but have not paid, with upgrade-focused YouTube ads.

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YouTube Ads

Signal-based Advanced complexity Trial & signup growth Revenue growth

+1

Switch ads to closing content when accounts enter late-stage deals

When a target account reaches evaluation or negotiation in the CRM, swaps its ads to security, ROI and customer proof for the buying committee.

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Google Display Ads YouTube Ads Facebook Ads Instagram Ads LinkedIn Ads

Signal-based Advanced complexity Account-based marketing Pipeline generation

+5

Watch competitor ad libraries and spin up counter-positioning copy

Monitors competitors in the ad libraries (Google Ads Transparency Center, Meta, LinkedIn, X) and through web search, and drafts counter-positioning copy for every channel when their messaging shifts.

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Google Search Ads Microsoft (Bing) Ads YouTube Ads Facebook Ads Instagram Ads LinkedIn Ads X Ads Reddit Ads ChatGPT Ads

Signal-based Expert complexity Competitor conquesting Lead generation