Mad Max X Ads agent

A roster of 43 workflows at Mad Max complexity, covering all 8 core jobs. It includes the core X Ads workflows at Basic, Standard, Advanced, Expert and Mad Max, with overlapping versions removed.

Account health and maintenance · 5

Check spend caps and unblock delivery for X Ads

Finds the X spend caps, billing holds and limits that are silently blocking delivery, and clears them.

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X Ads

Maintenance Basic complexity Revenue growth

Fix disapproved ads and policy issues for X Ads

Finds rejected or limited X ads, fixes what is fixable and appeals what was rejected by mistake.

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X Ads

Maintenance Basic complexity Brand protection

Audit conversion signal quality for X Ads

Improves the quality of the conversion data X optimizes on: deduplication, match quality, primary vs secondary actions and values.

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X Ads

Maintenance Standard complexity Revenue growth

Refresh stale retargeting and exclusion audiences for X Ads

Checks X custom audiences (uploaded lists and website visitors) for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

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X Ads

Maintenance Standard complexity Revenue growth

Produce fresh creative variants when fatigue hits for X Ads

Spots worn-out X ads, then builds fresh image variants in Figma, Canva or Runway that keep the winning message and change one thing. Video stays a written brief for this channel. Needs an image MCP such as Figma, Canva or Runway connected in Roadway.

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X Ads

Maintenance Advanced complexity Revenue growth Lead generation MCP

Reporting · 5

Report weekly performance and next actions for X Ads

A weekly X readout of spend, conversion volume and cost per goal against baseline, with the three campaigns that moved the number most.

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X Ads

Reporting Basic complexity Revenue growth

Flag fatigued creatives before performance drops for X Ads

Finds X ads that are wearing out (rising frequency, falling CTR, rising cost) before they drag down the account.

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X Ads

Reporting Standard complexity Revenue growth

Grade campaigns on lead-to-pipeline quality for X Ads

Joins X leads to CRM stages so you can see which campaigns create pipeline, not just form fills.

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X Ads

Reporting Standard complexity Pipeline generation Lead generation

Report revenue and new-customer revenue for X Ads

Reports X revenue and new-customer share against your return target and profit margin, not just platform-reported revenue.

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X Ads

Reporting Standard complexity Revenue growth

Report which campaigns bring signups that go on to use the product, for X Ads

Grades X campaigns on how many signups go on to use the product and pay, from your product data, not raw signups.

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X Ads

Reporting Advanced complexity Trial & signup growth Revenue growth

Anomaly detection · 4

Detect spend anomalies for X Ads

Catches X spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.

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X Ads

Anomaly detection Basic complexity Revenue growth

Detect conversion tracking breakage for X Ads

Detects when X conversion tracking breaks or double counts, and protects automated bidding from bad data.

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X Ads

Anomaly detection Standard complexity Revenue growth

Detect lead quality and spam surges for X Ads

Catches sudden drops in X lead quality (spam, bots, out-of-ICP leads) before bidding learns to buy more of them.

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X Ads

Anomaly detection Standard complexity Lead generation

Investigate cost spikes and rebalance for X Ads

When X cost per goal jumps, breaks the change down into what you pay per click, how many people click and how many convert, and fixes the real cause.

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X Ads

Anomaly detection Advanced complexity Revenue growth

Pacing and budget caps · 1

Pace daily spend against the budget cap for X Ads

Keeps X month-to-date spend on the curve that lands exactly at the channel budget, without overspend or a dead last week.

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X Ads

Budget cap Basic complexity Revenue growth

Optimization · 8

Optimize location targeting for X Ads

Shifts X spend toward the regions that convert efficiently and excludes the ones that never do.

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X Ads

Optimization Basic complexity Revenue growth

Optimize ads by pausing losers and rebuilding near-misses for X Ads

Ad-level decisions for X: pause losers only when cost per goal says so, keep winners, rebuild ads with the right concept and the wrong execution.

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X Ads

Optimization Standard complexity Revenue growth

Optimize creative concepts and formats for X Ads

Finds which hooks, formats and messages win on X, then drafts the next round of images in Figma, Canva or Runway and generates video in Runway or Google Veo. Needs an image MCP such as Figma, Canva or Runway, or a video MCP such as Runway or Google Veo, connected in Roadway.

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X Ads

Optimization Standard complexity Revenue growth MCP

Optimize interest targeting for X Ads

Keeps the X interest targets that drive efficient results and prunes the ones that only add cheap reach.

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X Ads

Optimization Standard complexity Revenue growth

Optimize keyword targeting for X Ads

Prunes and expands X keyword targeting so ads show up next to the conversations your buyers are actually having.

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X Ads

Optimization Standard complexity Revenue growth

Run a whole-account optimization check for X Ads

An onboarding audit of the whole X account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

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X Ads

Optimization Standard complexity Revenue growth

Choose the right bid strategy per campaign for X Ads

Picks the right X bid strategy and target for each campaign based on its conversion volume, maturity and goal.

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X Ads

Optimization Advanced complexity Revenue growth

Optimize lookalike and follower look-alike audiences for X Ads

Keeps X lookalike-style audiences seeded with your best customers and retires the ones that drift.

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X Ads

Optimization Advanced complexity Pipeline generation

Experimentation · 7

Run copy iteration experiments for X Ads

Runs a small number of X copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

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X Ads

Experimentation Standard complexity Launches

Test new targeting for X Ads

Proposes and runs controlled tests of new X targeting, so new audiences are found deliberately rather than by accident.

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X Ads

Experimentation Standard complexity Launches Lead generation

Test offers and CTAs for X Ads

Tests which offer (demo, trial, discount, lead magnet, quote) and call to action gets the best qualified results on X, one change at a time.

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X Ads

Experimentation Standard complexity Trial & signup growth Lead generation

Run landing page experiments for X Ads

Finds the X campaigns where the landing page is the problem, drafts a challenger page in your page builder, and lays out a controlled test against the current page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

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X Ads

Experimentation Advanced complexity Launches Lead generation MCP

Test target expansion from proven targets for X Ads

Takes proven X targets and tests the adjacent ones (neighboring keywords, conversation topics and follower look-alikes) to find the next layer of scale.

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X Ads

Experimentation Advanced complexity Launches

Build landing page variants from winning ad angles for X Ads

Builds draft landing page variants from the ad angles that win on X, so each winning promise has a page that matches it. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

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X Ads

Experimentation Expert complexity Lead generation Revenue growth MCP

Generate, test and retire creative variants autonomously for X Ads

A test-and-learn loop for X ads: draft new image variants in Figma, Canva or Runway from the winning angles, write a brief for any video, test each against the current best with a fixed split, and retire the losers on cost per goal once there is enough data. Needs an image MCP such as Figma, Canva or Runway connected in Roadway.

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X Ads

Experimentation Mad Max complexity Revenue growth MCP

Scaling · 6

Scale winning creatives for X Ads

Finds the creatives on X Ads that win on pipeline and cost per goal, then raises their budgets and copies them into fresh audiences.

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X Ads

Scaling Basic complexity Revenue growth Lead generation

Reallocate budget to winning campaigns for X Ads

Shifts X budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

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X Ads

Scaling Standard complexity Revenue growth

Scale winning targets and campaigns for X Ads

Finds the X campaigns and keyword, conversation topic, follower look-alike (@handle), interest and custom audience targeting that beat your cost per goal and scales them without breaking efficiency.

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X Ads

Scaling Standard complexity Brand protection

Expand winning campaigns to new geos for X Ads

Takes proven X campaigns into new countries or regions in a controlled way.

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X Ads

Scaling Advanced complexity Launches Pipeline generation

Step up bid targets to scale efficiently for X Ads

Gradually steps X bid targets up or down to find the point where extra volume still pays back.

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X Ads

Scaling Advanced complexity Revenue growth

Put budget where the next dollar works hardest for X Ads

Finds where extra spend stops paying off for every X campaign and sets budgets where the next dollar works hardest.

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X Ads

Scaling Expert complexity Revenue growth

Signal-based reactions · 7

Preload budgets for promos and seasonal peaks for X Ads

Uses your promo calendar and seasonality to ramp X budgets, creative and targets before peaks, and roll them back after.

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X Ads

Signal-based Standard complexity Revenue growth Launches

Refresh ad copy with new reviews and awards for X Ads

When new reviews, ratings, awards or customer wins land, works the strongest proof into X ads.

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X Ads

Signal-based Standard complexity Revenue growth Lead generation

Amplify X posts that mention you with X Ads

Finds strong organic posts on X from the brand, the team, customers and creators that mention us, and promotes the best ones to the right audiences.

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X Ads

Signal-based Advanced complexity Revenue growth Lead generation

Join trending conversations with timely ads for X Ads

Spots trends in your category on X and drafts a promotion of a relevant post while the conversation is hot. Every promotion waits for your approval, even if auto-approve is on.

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X Ads

Signal-based Advanced complexity Launches Revenue growth

Launch campaigns from product changelog releases for X Ads

Watches your changelog and launch calendar, and spins up X launch campaigns and copy refreshes for meaningful releases.

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X Ads

Signal-based Advanced complexity Launches Trial & signup growth

Retarget free users toward upgrade for X Ads

Uses product signals to target free or trial users who reached the first product milestone you define but have not paid, with upgrade-focused X ads.

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X Ads

Signal-based Advanced complexity Trial & signup growth Revenue growth

+2

Pace event campaigns to fill capacity 7 days out

Tracks registrations against capacity for every event and scales campaigns so each one is 100% full a week out, then stops spending.

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Google Search Ads Facebook Ads Instagram Ads LinkedIn Ads X Ads Reddit Ads

Signal-based Mad Max complexity Lead generation Pipeline generation