Google Search Ads optimization agent

A roster of 16 optimization workflows for Google Search Ads, with overlapping versions removed. Start with the Basic essentials and add each level as you grow.

Basic essentials · 3

Optimize ad schedules for Google Search Ads

Aligns Google Search delivery with the hours and days that actually convert, and with when your team can respond.

View workflow

Google Search Ads

Optimization Basic complexity Revenue growth

Optimize device and platform bids for Google Search Ads

Adjusts Google Search delivery by device or platform based on where conversions actually happen.

View workflow

Google Search Ads

Optimization Basic complexity Revenue growth

Optimize location targeting for Google Search Ads

Shifts Google Search spend toward the regions that convert efficiently and excludes the ones that never do.

View workflow

Google Search Ads

Optimization Basic complexity Revenue growth

Added at Standard · 8

Adjust budgets across campaigns to maximize brand term impression share

Rebalances Google Search and Microsoft (Bing) budgets and bids so brand campaigns hold your impression share target at the lowest cost, without starving non-brand.

View workflow

Google Search Ads Microsoft (Bing) Ads

Optimization Standard complexity Brand protection

Mine search terms for new keywords and negatives for Google Search Ads

Mines the Google Search search terms report to add winners as keywords and block wasted spend with negatives.

View workflow

Google Search Ads

Optimization Standard complexity Competitor conquesting Brand protection

Optimize ads by pausing losers and rebuilding near-misses for Google Search Ads

Ad-level decisions for Google Search: pause losers, keep winners, rebuild ads with the right concept and the wrong execution.

View workflow

Google Search Ads

Optimization Standard complexity Revenue growth

Optimize audience targeting for Google Search Ads

Decides which Google Search audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

View workflow

Google Search Ads

Optimization Standard complexity Lead generation

Optimize competitor conquest campaigns on search

Runs competitor-term search campaigns efficiently: which competitor terms to bid on, at what price, with what copy and comparison pages.

View workflow

Google Search Ads Microsoft (Bing) Ads

Optimization Standard complexity Competitor conquesting Pipeline generation

Optimize headlines and descriptions for Google Search Ads

Asset-level copy optimization for Google Search: replace low performers, add missing angles and keep the strongest lines.

View workflow

Google Search Ads

Optimization Standard complexity Revenue growth

Optimize keywords and match types for Google Search Ads

Pauses keywords that waste spend and keeps or retunes match types on the ones that work, under Maximize conversions. It adjusts the campaign's target CPA or target ROAS when volume or cost is off, and does not set manual keyword bids.

View workflow

Google Search Ads

Optimization Standard complexity Brand protection Lead generation

Run a whole-account optimization check for Google Search Ads

An onboarding audit of the whole Google Search account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

View workflow

Google Search Ads

Optimization Standard complexity Brand protection

Added at Advanced · 2

Choose the right bid strategy per campaign for Google Search Ads

Picks the right Google Search bid strategy and target for each campaign based on its conversion volume, maturity and goal.

View workflow

Google Search Ads

Optimization Advanced complexity Revenue growth

Optimize lead form assets for pipeline quality for Google Search Ads

Makes Google Search lead forms produce qualified leads instead of cheap, junk submissions.

View workflow

Google Search Ads

Optimization Advanced complexity Pipeline generation Lead generation

Added at Expert · 2

Bid on pipeline value from CRM data for Google Search Ads

Moves Google Search from optimizing to lead volume to optimizing to predicted pipeline or revenue value, using CRM and order data.

View workflow

Google Search Ads

Optimization Expert complexity Pipeline generation Lead generation

Test whether brand search ads add results before defending the results page

Decides how much to spend on brand search by testing whether brand ads are incremental when you already rank first organically and competitors are absent.

View workflow

Google Search Ads Microsoft (Bing) Ads

Optimization Expert complexity Competitor conquesting Brand protection

Added at Mad Max · 1

Score search-term relevance with an LLM and add negatives

Uses an LLM to grade every new search term's relevance to the ICP and offer, adding negatives and keywords automatically before wasted spend piles up.

View workflow

Google Search Ads Microsoft (Bing) Ads

Optimization Mad Max complexity Launches