Google Search Ads maintenance agent

A roster of 7 account health and maintenance workflows for Google Search Ads, with overlapping versions removed. Start with the Basic essentials and add each level as you grow.

Basic essentials · 4

Audit negative keyword conflicts for Google Search Ads

Finds Google Search negative keywords that block your own keywords, and gaps where obvious negatives are missing.

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Google Search Ads

Maintenance Basic complexity Revenue growth

Check spend caps and unblock delivery for Google Search Ads

Finds the Google Search spend caps, billing holds and limits that are silently blocking delivery, and clears them.

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Google Search Ads

Maintenance Basic complexity Brand protection

+1

Check target account list match rates

A simple check of how much of the target account and contact lists each platform actually matched.

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Google Search Ads Microsoft (Bing) Ads Google Display Ads Facebook Ads Instagram Ads LinkedIn Ads

Maintenance Basic complexity Account-based marketing

Fix disapproved ads and policy issues for Google Search Ads

Finds rejected or limited Google Search ads, fixes what is fixable and appeals what was rejected by mistake.

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Google Search Ads

Maintenance Basic complexity Brand protection

Added at Standard · 2

Audit conversion signal quality for Google Search Ads

Improves the quality of the conversion data Google Search optimizes on: deduplication, match quality, primary vs secondary actions and values.

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Google Search Ads

Maintenance Standard complexity Revenue growth

Refresh stale retargeting and exclusion audiences for Google Search Ads

Checks Google Ads audience segments and Customer Match lists for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

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Google Search Ads

Maintenance Standard complexity Account-based marketing

Added at Advanced · 1

+1

Check offline conversion import health

Checks that CRM stages are reaching ad platforms through offline imports and CAPI: on time, matched, and without errors.

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Google Search Ads Microsoft (Bing) Ads Facebook Ads Instagram Ads LinkedIn Ads

Maintenance Advanced complexity Revenue growth