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Google Search Ads experimentation agent

Google Search Ads experimentation agent

A Google Search Ads agent focused on experimentation. It handles experimentation on Google Search Ads. It owns one ad channel end to end.

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Workflows by category

A roster of 9 experimentation workflows for Google Search Ads, with overlapping versions removed. Start with the Basic essentials and add each level as you grow.

Standard essentials · 3

Runs a small number of Google Search copy tests at a time, one variable per test, and promotes a winner only on cost per goal.
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Proposes and runs controlled tests of new Google Search targeting, so new audiences are found deliberately rather than by accident.
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Tests which offer (demo, trial, discount, lead magnet, quote) and call to action gets the best qualified results on Google Search, one change at a time.
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Added at Advanced · 2

Finds the Google Search campaigns where the landing page is the problem, drafts a challenger page in your page builder, and lays out a controlled test against the current page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.
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Takes proven Google Search targets and tests the adjacent ones (related keywords, broader match types, new audience segments) to find the next layer of scale.
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Added at Expert · 3

Builds draft landing page variants from the ad angles that win on Google Search, so each winning promise has a page that matches it. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.
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Measures how many Google Search conversions your ads truly drive and recalibrates targets with the result.
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Uses native split tests to prove whether a different Google Search bid strategy or target actually beats the current one.
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Added at Mad Max · 1

Writes new responsive search ad headlines and descriptions from your winning angles, tests each against the current best with a fixed split, and retires the losers once there is enough data.
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