Google Search Ads cross-channel agent

A curated roster of 5 workflows covering 4 of the 8 core jobs: the best fit for each job, with overlapping versions removed. Start with the Basic essentials and add each level as you grow.

Basic essentials · 2

Sync negative keywords and brand exclusions from Google Search to Microsoft (Bing) Ads

Keeps Microsoft Advertising negative keyword lists and brand exclusions in sync with Google Ads, so lessons from one search engine protect the other.

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Google Search Ads Microsoft (Bing) Ads

Cross-channel Basic complexity Revenue growth

Move winning keywords to the other search channels

Takes keywords that win on Google Search Ads or Microsoft (Bing) Ads and proposes the same keywords and copy on the other channel.

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Google Search Ads Microsoft (Bing) Ads

Cross-channel Scaling Basic complexity Revenue growth Launches

Added at Standard · 3

Ship winning Google Search campaigns, targets and copy to Microsoft (Bing) Ads

Takes proven Google Search keywords, themes and ad copy and rebuilds them as Microsoft (Bing) ads campaigns, targets and creative.

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Google Search Ads Microsoft (Bing) Ads

Cross-channel Standard complexity Launches

Optimize audience segments for Google Search Ads

Builds and prunes Google Search audience segments (custom, in-market, your data) so budget follows the highest-intent people.

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Google Search Ads

Optimization Standard complexity Competitor conquesting Launches

Audit conversion signal quality for Google Search Ads

Improves the quality of the conversion data Google Search optimizes on: deduplication, match quality, primary vs secondary actions and values.

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Google Search Ads

Maintenance Standard complexity Revenue growth