Google Search Ads agent for trial and signup growth

A roster of 7 workflows covering 4 of the 8 core jobs, with the core Google Search Ads workflows at every level and overlapping versions removed. Start with the Basic essentials and add each level as you grow.

Standard essentials · 3

Optimize audience segments for Google Search Ads

Builds and prunes Google Search audience segments (custom, in-market, your data) so budget follows the highest-intent people.

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Google Search Ads

Optimization Standard complexity Competitor conquesting Launches

+4

Optimize the trial signup flow for paid traffic

Finds where paid visitors drop out of the signup flow, by channel, and fixes the friction that only paid traffic hits.

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Google Search Ads Microsoft (Bing) Ads YouTube Ads Facebook Ads Instagram Ads LinkedIn Ads Reddit Ads ChatGPT Ads

Optimization Standard complexity Trial & signup growth

Test offers and CTAs for Google Search Ads

Tests which offer (demo, trial, discount, lead magnet, quote) and call to action gets the best qualified results on Google Search, one change at a time.

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Google Search Ads

Experimentation Standard complexity Trial & signup growth Lead generation

Added at Advanced · 3

Report which campaigns bring signups that go on to use the product, for Google Search Ads

Grades Google Search campaigns on how many signups go on to use the product and pay, from your product data, not raw signups.

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Google Search Ads

Reporting Advanced complexity Trial & signup growth Revenue growth

Launch campaigns from product changelog releases for Google Search Ads

Watches your changelog and launch calendar, and spins up Google Search launch campaigns and copy refreshes for meaningful releases.

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Google Search Ads

Signal-based Advanced complexity Launches Trial & signup growth

Retarget free users toward upgrade for Google Search Ads

Uses product signals to target free or trial users who reached the first product milestone you define but have not paid, with upgrade-focused Google Search ads.

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Google Search Ads

Signal-based Advanced complexity Trial & signup growth Revenue growth

Added at Expert · 1

+1

Use PostHog product events to choose ad audiences and exclusions

Reads product events from PostHog to find the behaviors that predict upgrades, then uses the audiences you already sync from PostHog as targets, lookalike seeds and exclusions. Needs the PostHog MCP connected in Roadway.

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Google Search Ads Google Display Ads YouTube Ads Facebook Ads Instagram Ads LinkedIn Ads

Signal-based Expert complexity Trial & signup growth Revenue growth MCP