Google Search Ads agent for revenue growth

A roster of 33 workflows covering all 8 core jobs, with the core Google Search Ads workflows at every level and overlapping versions removed. Start with the Basic essentials and add each level as you grow.

Basic essentials · 10

Audit negative keyword conflicts for Google Search Ads

Finds Google Search negative keywords that block your own keywords, and gaps where obvious negatives are missing.

View workflow

Google Search Ads

Maintenance Basic complexity Revenue growth

Report weekly performance and next actions for Google Search Ads

A weekly Google Search readout of spend, conversion volume and cost per goal against baseline, with the three campaigns that moved the number most.

View workflow

Google Search Ads

Reporting Basic complexity Revenue growth

Pace daily spend against the budget cap for Google Search Ads

Keeps Google Search month-to-date spend on the curve that lands exactly at the channel budget, without overspend or a dead last week.

View workflow

Google Search Ads

Budget cap Basic complexity Revenue growth

Optimize ad schedules for Google Search Ads

Aligns Google Search delivery with the hours and days that actually convert, and with when your team can respond.

View workflow

Google Search Ads

Optimization Basic complexity Revenue growth

Optimize device and platform bids for Google Search Ads

Adjusts Google Search delivery by device or platform based on where conversions actually happen.

View workflow

Google Search Ads

Optimization Basic complexity Revenue growth

Optimize location targeting for Google Search Ads

Shifts Google Search spend toward the regions that convert efficiently and excludes the ones that never do.

View workflow

Google Search Ads

Optimization Basic complexity Revenue growth

Scale winning keywords for Google Search Ads

Finds the keywords on Google Search Ads that win on pipeline and cost per goal, then raises their budgets or bid targets a little each run.

View workflow

Google Search Ads

Scaling Basic complexity Revenue growth Pipeline generation

Up brand campaign budget when impression share dips below target

A daily check that raises Google Search and Microsoft (Bing) brand budgets, and checks for new competitors, in measured steps when brand impression share stays below target.

View workflow

Google Search Ads Microsoft (Bing) Ads

Signal-based Basic complexity Brand protection Revenue growth

Move winning keywords to the other search channels

Takes keywords that win on Google Search Ads or Microsoft (Bing) Ads and proposes the same keywords and copy on the other channel.

View workflow

Google Search Ads Microsoft (Bing) Ads

Cross-channel Basic complexity Revenue growth Launches

Sync negative keywords and brand exclusions from Google Search to Microsoft (Bing) Ads

Keeps Microsoft Advertising negative keyword lists and brand exclusions in sync with Google Ads, so lessons from one search engine protect the other.

View workflow

Google Search Ads Microsoft (Bing) Ads

Cross-channel Basic complexity Revenue growth

Added at Standard · 8

Audit conversion signal quality for Google Search Ads

Improves the quality of the conversion data Google Search optimizes on: deduplication, match quality, primary vs secondary actions and values.

View workflow

Google Search Ads

Maintenance Standard complexity Revenue growth

Report revenue and new-customer revenue for Google Search Ads

Reports Google Search revenue and new-customer share against your return target and profit margin, not just platform-reported revenue.

View workflow

Google Search Ads

Reporting Standard complexity Brand protection Revenue growth

Detect conversion tracking breakage for Google Search Ads

Detects when Google Search conversion tracking breaks or double counts, and protects automated bidding from bad data.

View workflow

Google Search Ads

Anomaly detection Standard complexity Revenue growth

Optimize ads by pausing losers and rebuilding near-misses for Google Search Ads

Ad-level decisions for Google Search: pause losers, keep winners, rebuild ads with the right concept and the wrong execution.

View workflow

Google Search Ads

Optimization Standard complexity Revenue growth

Optimize headlines and descriptions for Google Search Ads

Asset-level copy optimization for Google Search: replace low performers, add missing angles and keep the strongest lines.

View workflow

Google Search Ads

Optimization Standard complexity Revenue growth

Reallocate budget to winning campaigns for Google Search Ads

Shifts Google Search budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

View workflow

Google Search Ads

Scaling Standard complexity Revenue growth

Preload budgets for promos and seasonal peaks for Google Search Ads

Uses your promo calendar and seasonality to ramp Google Search budgets, ad copy and targets before peaks, and roll them back after.

View workflow

Google Search Ads

Signal-based Standard complexity Revenue growth Launches

Refresh ad copy with new reviews and awards for Google Search Ads

When new reviews, ratings, awards or customer wins land, works the strongest proof into Google Search ads.

View workflow

Google Search Ads

Signal-based Standard complexity Revenue growth Lead generation

Added at Advanced · 8

Report which campaigns bring signups that go on to use the product, for Google Search Ads

Grades Google Search campaigns on how many signups go on to use the product and pay, from your product data, not raw signups.

View workflow

Google Search Ads

Reporting Advanced complexity Trial & signup growth Revenue growth

Detect invalid traffic and click fraud for Google Search Ads

Finds bot, fraud and accidental click patterns on Google Search and blocks the sources.

View workflow

Google Search Ads

Anomaly detection Advanced complexity Revenue growth

Investigate cost spikes and rebalance for Google Search Ads

When Google Search cost per goal jumps, breaks the change down into what you pay per click, how many people click and how many convert, and fixes the real cause.

View workflow

Google Search Ads

Anomaly detection Advanced complexity Brand protection Revenue growth

Choose the right bid strategy per campaign for Google Search Ads

Picks the right Google Search bid strategy and target for each campaign based on its conversion volume, maturity and goal.

View workflow

Google Search Ads

Optimization Advanced complexity Revenue growth

Expand winning keywords into new match types and ad groups for Google Search Ads

Turns converting search terms on Google Search Ads into new exact and phrase keywords and tightly themed ad groups, with negatives to avoid overlap.

View workflow

Google Search Ads

Scaling Advanced complexity Revenue growth Lead generation

Step up bid targets to scale efficiently for Google Search Ads

Gradually steps Google Search bid targets up or down to find the point where extra volume still pays back.

View workflow

Google Search Ads

Scaling Advanced complexity Revenue growth

Retarget free users toward upgrade for Google Search Ads

Uses product signals to target free or trial users who reached the first product milestone you define but have not paid, with upgrade-focused Google Search ads.

View workflow

Google Search Ads

Signal-based Advanced complexity Trial & signup growth Revenue growth

Trade paid for organic when rankings climb or slip

Tracks organic rank changes by page and query, and lowers non-brand bids where you rank in the top 3, then raises them where rankings slip.

View workflow

Google Search Ads Microsoft (Bing) Ads

Signal-based Advanced complexity Revenue growth Lead generation

Added at Expert · 6

Build landing page variants from winning ad angles for Google Search Ads

Builds draft landing page variants from the ad angles that win on Google Search, so each winning promise has a page that matches it. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

View workflow

Google Search Ads

Experimentation Expert complexity Lead generation Revenue growth MCP

Test bid strategies with controlled experiments for Google Search Ads

Uses native split tests to prove whether a different Google Search bid strategy or target actually beats the current one.

View workflow

Google Search Ads

Experimentation Expert complexity Launches Revenue growth

Put budget where the next dollar works hardest for Google Search Ads

Finds where extra spend stops paying off for every Google Search campaign and sets budgets where the next dollar works hardest.

View workflow

Google Search Ads

Scaling Expert complexity Revenue growth

Respond to competitor pricing changes and launches for Google Search Ads

When a competitor raises prices, removes a plan or changes packaging, updates Google Search conquesting campaigns and copy to capture switchers.

View workflow

Google Search Ads

Signal-based Expert complexity Competitor conquesting Revenue growth

Shift spend to supply- or demand-constrained markets for Google Search Ads

Reads marketplace liquidity by city or category and points Google Search spend at whichever side (supply or demand) is the bottleneck.

View workflow

Google Search Ads

Signal-based Expert complexity Revenue growth

Up budgets when competitor status pages go down for Google Search Ads

An opt-in workflow that watches competitor status pages and, during a major outage, proposes a surge of Google Search spend on switch-intent audiences with pre-approved copy. Every surge waits for your approval, even if auto-approve is on.

View workflow

Google Search Ads

Signal-based Expert complexity Competitor conquesting Revenue growth

Added at Mad Max · 1

Test and retire ad copy variants automatically for Google Search Ads

Writes new responsive search ad headlines and descriptions from your winning angles, tests each against the current best with a fixed split, and retires the losers once there is enough data.

View workflow

Google Search Ads

Experimentation Mad Max complexity Revenue growth