Google Search Ads agent for launches

A roster of 16 workflows covering 4 of the 8 core jobs, with the core Google Search Ads workflows at every level and overlapping versions removed. Start with the Basic essentials and add each level as you grow.

Basic essentials · 1

Move winning keywords to the other search channels

Takes keywords that win on Google Search Ads or Microsoft (Bing) Ads and proposes the same keywords and copy on the other channel.

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Google Search Ads Microsoft (Bing) Ads

Cross-channel Basic complexity Revenue growth Launches

Added at Standard · 6

Optimize audience segments for Google Search Ads

Builds and prunes Google Search audience segments (custom, in-market, your data) so budget follows the highest-intent people.

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Google Search Ads

Optimization Standard complexity Competitor conquesting Launches

Run copy iteration experiments for Google Search Ads

Runs a small number of Google Search copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

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Google Search Ads

Experimentation Standard complexity Launches

Test new targeting for Google Search Ads

Proposes and runs controlled tests of new Google Search targeting, so new audiences are found deliberately rather than by accident.

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Google Search Ads

Experimentation Standard complexity Launches Lead generation

Preload budgets for promos and seasonal peaks for Google Search Ads

Uses your promo calendar and seasonality to ramp Google Search budgets, ad copy and targets before peaks, and roll them back after.

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Google Search Ads

Signal-based Standard complexity Revenue growth Launches

+1

Swap in weather and local event creative by market

An opt-in workflow for ecommerce brands. Checks the forecast and local events by market, then swaps in matching ad copy and adjusts bids, like rain gear before a storm. Needs the Shopify MCP connected in Roadway to check stock.

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Google Search Ads Google Display Ads YouTube Ads Facebook Ads Instagram Ads X Ads

Signal-based Standard complexity Revenue growth Launches MCP

+1

Update ad copy when prices, shipping offers or stock change

Reads price, shipping and stock changes from your store, finds live ads that no longer match, and updates the headlines and offers to fix them. Needs the Shopify MCP connected in Roadway.

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Google Search Ads Microsoft (Bing) Ads Google Display Ads YouTube Ads Facebook Ads Instagram Ads

Signal-based Standard complexity Revenue growth Launches MCP

Added at Advanced · 6

Run landing page experiments for Google Search Ads

Finds the Google Search campaigns where the landing page is the problem, drafts a challenger page in your page builder, and lays out a controlled test against the current page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

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Google Search Ads

Experimentation Advanced complexity Launches Lead generation MCP

Test target expansion from proven targets for Google Search Ads

Takes proven Google Search targets and tests the adjacent ones (related keywords, broader match types, new audience segments) to find the next layer of scale.

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Google Search Ads

Experimentation Advanced complexity Launches

Expand winning campaigns to new geos for Google Search Ads

Takes proven Google Search campaigns into new countries or regions in a controlled way.

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Google Search Ads

Scaling Advanced complexity Launches Pipeline generation

Launch campaigns from product changelog releases for Google Search Ads

Watches your changelog and launch calendar, and spins up Google Search launch campaigns and copy refreshes for meaningful releases.

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Google Search Ads

Signal-based Advanced complexity Launches Trial & signup growth

+2

Launch demand campaigns in a city once supply reaches a liquidity bar

Watches supply by market, and the moment a new city has enough listings or providers to fill demand, launches demand campaigns there with local targeting.

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Google Search Ads YouTube Ads Facebook Ads Instagram Ads X Ads Reddit Ads

Signal-based Advanced complexity Revenue growth Launches

Update Google Search ad copy and sitelinks when partners launch

Watches partner launches and adds partner headlines, sitelinks and callouts to your search ads, plus a dedicated partner integration ad group, on the next run.

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Google Search Ads

Signal-based Advanced complexity Launches Lead generation

Added at Expert · 2

Measure true ad impact with control-group tests for Google Search Ads

Measures how many Google Search conversions your ads truly drive and recalibrates targets with the result.

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Google Search Ads

Experimentation Expert complexity Launches

Test bid strategies with controlled experiments for Google Search Ads

Uses native split tests to prove whether a different Google Search bid strategy or target actually beats the current one.

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Google Search Ads

Experimentation Expert complexity Launches Revenue growth

Added at Mad Max · 1

Score search-term relevance with an LLM and add negatives

Uses an LLM to grade every new search term's relevance to the ICP and offer, adding negatives and keywords automatically before wasted spend piles up.

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Google Search Ads Microsoft (Bing) Ads

Optimization Mad Max complexity Launches