Google Search Ads agent for account-based marketing

A roster of 9 workflows covering 5 of the 8 core jobs, with the core Google Search Ads workflows at every level and overlapping versions removed. Start with the Basic essentials and add each level as you grow.

Basic essentials · 1

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Check target account list match rates

A simple check of how much of the target account and contact lists each platform actually matched.

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Google Search Ads Microsoft (Bing) Ads Google Display Ads Facebook Ads Instagram Ads LinkedIn Ads

Maintenance Basic complexity Account-based marketing

Added at Standard · 4

Refresh stale retargeting and exclusion audiences for Google Search Ads

Checks Google Ads audience segments and Customer Match lists for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

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Google Search Ads

Maintenance Standard complexity Account-based marketing

Detect conversion tracking breakage for Google Search Ads

Detects when Google Search conversion tracking breaks or double counts, and protects automated bidding from bad data.

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Google Search Ads

Anomaly detection Standard complexity Revenue growth

Optimize audience segments for Google Search Ads

Builds and prunes Google Search audience segments (custom, in-market, your data) so budget follows the highest-intent people.

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Google Search Ads

Optimization Standard complexity Competitor conquesting Launches

Scale winning targets and campaigns for Google Search Ads

Finds the Google Search campaigns and keywords that beat your cost per goal and scales them without breaking efficiency.

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Google Search Ads

Scaling Standard complexity Brand protection

Added at Advanced · 1

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Surround conferences with ads aimed at target accounts

Reads the conference calendar and runs account-based campaigns around each event: before to book meetings, during to drive booth traffic, after to follow up.

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Google Search Ads Facebook Ads LinkedIn Ads X Ads Reddit Ads

Signal-based Advanced complexity Account-based marketing Pipeline generation

Added at Expert · 3

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Add target accounts when they hire a new leader or raise funding

Asks Clay to check your target accounts for a new leader in your buyer's function or a fresh funding round, then adds the accounts that qualify to your LinkedIn company targeting with a message that fits. Needs the Clay MCP connected in Roadway.

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Google Search Ads Google Display Ads Facebook Ads LinkedIn Ads X Ads

Signal-based Expert complexity Account-based marketing Pipeline generation MCP

Boost high-intent accounts for Google Search Ads

When target accounts show buying intent (site visits, pricing views, third-party intent), shifts Google Search spend toward them with stage-appropriate ads.

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Google Search Ads

Signal-based Expert complexity Account-based marketing Pipeline generation

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Build lookalikes and lift budgets when big deals close

When a deal closes above your size bar, finds the segment it belongs to and builds lookalike audiences, matching ads and extra budget for that segment.

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Google Search Ads Facebook Ads Instagram Ads LinkedIn Ads X Ads Reddit Ads

Signal-based Expert complexity Pipeline generation Account-based marketing