Google Display Ads signal-based agent

Reads your email send calendar, then retargets people in each send segment who did not click within 48 hours and suppresses ads to people who already clicked. Needs your email platform or CRM to sync audiences to the ad platforms.

Uses your promo calendar and seasonality to ramp Google Display budgets, creative and targets before peaks, and roll them back after.

When new reviews, ratings, awards or customer wins land, works the strongest proof into Google Display ads.

Reads support and churn-risk signals by segment and pulls upsell and renewal ads from customers who are having a bad time, then restores them when it clears.

Reads price, shipping and stock changes from your store, finds live ads that no longer match, and updates the headlines and offers to fix them. Needs the Shopify MCP connected in Roadway.

Checks competitor product pages for stockouts and price hikes on each run, and puts budget behind your matching products while they are out or pricier. Needs the Shopify MCP connected in Roadway to confirm your own stock.

Watches your changelog and launch calendar, and spins up Google Display launch campaigns and copy refreshes for meaningful releases.

Uses product signals to target free or trial users who reached the first product milestone you define but have not paid, with upgrade-focused Google Display ads.

When a target account reaches evaluation or negotiation in the CRM, swaps its ads to security, ROI and customer proof for the buying committee.

Asks Clay to check your target accounts for a new leader in your buyer's function or a fresh funding round, then adds the accounts that qualify to your LinkedIn company targeting with a message that fits. Needs the Clay MCP connected in Roadway.

When target accounts show buying intent (site visits, pricing views, third-party intent), shifts Google Display spend toward them with stage-appropriate ads.

Reads product events from PostHog to find the behaviors that predict upgrades, then uses the audiences you already sync from PostHog as targets, lookalike seeds and exclusions. Needs the PostHog MCP connected in Roadway.