Google Display Ads reporting agent

A roster of 6 reporting workflows for Google Display Ads, with overlapping versions removed. Start with the Basic essentials and add each level as you grow.

Basic essentials · 2

Report target account reach and engagement

Shows how much of the target account list paid campaigns are reaching and engaging, by account tier.

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Google Search Ads Google Display Ads LinkedIn Ads

Reporting Basic complexity Account-based marketing

Report weekly performance and next actions for Google Display Ads

A weekly Google Display readout of spend, conversion volume and cost per goal against baseline, with the three campaigns that moved the number most.

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Google Display Ads

Reporting Basic complexity Revenue growth

Added at Standard · 3

Flag fatigued creatives before performance drops for Google Display Ads

Finds Google Display ads that are wearing out (rising frequency, falling CTR, rising cost) before they drag down the account.

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Google Display Ads

Reporting Standard complexity Revenue growth

Grade campaigns on lead-to-pipeline quality for Google Display Ads

Joins Google Display leads to CRM stages so you can see which campaigns create pipeline, not just form fills.

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Google Display Ads

Reporting Standard complexity Pipeline generation Lead generation

Report revenue and new-customer revenue for Google Display Ads

Reports Google Display revenue and new-customer share against your return target and profit margin, not just platform-reported revenue.

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Google Display Ads

Reporting Standard complexity Revenue growth

Added at Advanced · 1

Report which campaigns bring signups that go on to use the product, for Google Display Ads

Grades Google Display campaigns on how many signups go on to use the product and pay, from your product data, not raw signups.

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Google Display Ads

Reporting Advanced complexity Trial & signup growth Revenue growth