Google Display Ads agent for pipeline generation

A roster of 8 workflows covering 4 of the 8 core jobs, with the core Google Display Ads workflows at every level and overlapping versions removed. Start with the Basic essentials and add each level as you grow.

Standard essentials · 2

Grade campaigns on lead-to-pipeline quality for Google Display Ads

Joins Google Display leads to CRM stages so you can see which campaigns create pipeline, not just form fills.

View workflow

Google Display Ads

Reporting Standard complexity Pipeline generation Lead generation

+2

Suppress upsell ads for accounts with open support issues

Reads support and churn-risk signals by segment and pulls upsell and renewal ads from customers who are having a bad time, then restores them when it clears.

View workflow

Google Display Ads YouTube Ads Facebook Ads Instagram Ads LinkedIn Ads X Ads

Signal-based Standard complexity Pipeline generation Brand protection

Added at Advanced · 3

Optimize lookalike audiences for Google Display Ads

Keeps Google Display lookalike-style audiences seeded with your best customers and retires the ones that drift.

View workflow

Google Display Ads

Optimization Advanced complexity Pipeline generation

Expand winning campaigns to new geos for Google Display Ads

Takes proven Google Display campaigns into new countries or regions in a controlled way.

View workflow

Google Display Ads

Scaling Advanced complexity Launches Pipeline generation

+1

Switch ads to closing content when accounts enter late-stage deals

When a target account reaches evaluation or negotiation in the CRM, swaps its ads to security, ROI and customer proof for the buying committee.

View workflow

Google Display Ads YouTube Ads Facebook Ads Instagram Ads LinkedIn Ads

Signal-based Advanced complexity Account-based marketing Pipeline generation

Added at Expert · 3

Bid on pipeline value from CRM data for Google Display Ads

Moves Google Display from optimizing to lead volume to optimizing to predicted pipeline or revenue value, using CRM and order data.

View workflow

Google Display Ads

Optimization Expert complexity Pipeline generation Lead generation

+1

Add target accounts when they hire a new leader or raise funding

Asks Clay to check your target accounts for a new leader in your buyer's function or a fresh funding round, then adds the accounts that qualify to your LinkedIn company targeting with a message that fits. Needs the Clay MCP connected in Roadway.

View workflow

Google Search Ads Google Display Ads Facebook Ads LinkedIn Ads X Ads

Signal-based Expert complexity Account-based marketing Pipeline generation MCP

Boost high-intent accounts for Google Display Ads

When target accounts show buying intent (site visits, pricing views, third-party intent), shifts Google Display spend toward them with stage-appropriate ads.

View workflow

Google Display Ads

Signal-based Expert complexity Account-based marketing Pipeline generation