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Google Display Ads agent for lead generation

Google Display Ads agent for lead generation

A Google Display agent focused on lead generation. It handles reporting, budget pacing and optimization on Google Display.

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Workflows by category

A roster of 11 workflows covering 5 of the 8 core jobs, with the core Google Display Ads workflows at every level and overlapping versions removed. Start with the Basic essentials and add each level as you grow.

Standard essentials · 6

Joins Google Display leads to CRM stages so you can see which campaigns create pipeline, not just form fills.
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Decides which Google Display audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.
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Proposes and runs controlled tests of new Google Display targeting, so new audiences are found deliberately rather than by accident.
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Tests which offer (demo, trial, discount, lead magnet, quote) and call to action gets the best qualified results on Google Display, one change at a time.
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When new reviews, ratings, awards or customer wins land, works the strongest proof into Google Display ads.
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+1
Reads capacity by location (open slots, booked-out rate), and cuts ads where you cannot serve more, then pushes where slots sit empty.
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Added at Advanced · 2

Spots worn-out Google Display ads, then builds fresh image variants in Figma, Canva or Runway that keep the winning message and change one thing, and generates the video in Runway or Google Veo. Needs an image MCP such as Figma, Canva or Runway, or a video MCP such as Runway or Google Veo, connected in Roadway.
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Finds the Google Display campaigns where the landing page is the problem, drafts a challenger page in your page builder, and lays out a controlled test against the current page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.
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Added at Expert · 2

Moves Google Display from optimizing to lead volume to optimizing to predicted pipeline or revenue value, using CRM and order data.
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Builds draft landing page variants from the ad angles that win on Google Display, so each winning promise has a page that matches it. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.
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Added at Mad Max · 1

+2
Keeps testing new seed definitions (by value, recency, product and segment) for lookalike and predictive audiences, and promotes the seeds that produce the best customers.
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