Google Display Ads agent for launches

A roster of 13 workflows covering 4 of the 8 core jobs, with the core Google Display Ads workflows at every level and overlapping versions removed. Start with the Basic essentials and add each level as you grow.

Standard essentials · 7

Optimize audience segments for Google Display Ads

Builds and prunes Google Display audience segments (custom, in-market, your data) so budget follows the highest-intent people.

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Google Display Ads

Optimization Standard complexity Competitor conquesting Launches

Run copy iteration experiments for Google Display Ads

Runs a small number of Google Display copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

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Google Display Ads

Experimentation Standard complexity Launches

Test new targeting for Google Display Ads

Proposes and runs controlled tests of new Google Display targeting, so new audiences are found deliberately rather than by accident.

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Google Display Ads

Experimentation Standard complexity Launches Lead generation

+2

Follow email sends with ads to non-clickers and suppress clickers

Reads your email send calendar, then retargets people in each send segment who did not click within 48 hours and suppresses ads to people who already clicked. Needs your email platform or CRM to sync audiences to the ad platforms.

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Google Display Ads YouTube Ads Facebook Ads Instagram Ads LinkedIn Ads X Ads

Signal-based Standard complexity Revenue growth Launches

Preload budgets for promos and seasonal peaks for Google Display Ads

Uses your promo calendar and seasonality to ramp Google Display budgets, creative and targets before peaks, and roll them back after.

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Google Display Ads

Signal-based Standard complexity Revenue growth Launches

+1

Swap in weather and local event creative by market

An opt-in workflow for ecommerce brands. Checks the forecast and local events by market, then swaps in matching ad copy and adjusts bids, like rain gear before a storm. Needs the Shopify MCP connected in Roadway to check stock.

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Google Search Ads Google Display Ads YouTube Ads Facebook Ads Instagram Ads X Ads

Signal-based Standard complexity Revenue growth Launches MCP

+1

Update ad copy when prices, shipping offers or stock change

Reads price, shipping and stock changes from your store, finds live ads that no longer match, and updates the headlines and offers to fix them. Needs the Shopify MCP connected in Roadway.

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Google Search Ads Microsoft (Bing) Ads Google Display Ads YouTube Ads Facebook Ads Instagram Ads

Signal-based Standard complexity Revenue growth Launches MCP

Added at Advanced · 4

Run landing page experiments for Google Display Ads

Finds the Google Display campaigns where the landing page is the problem, drafts a challenger page in your page builder, and lays out a controlled test against the current page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

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Google Display Ads

Experimentation Advanced complexity Launches Lead generation MCP

Test target expansion from proven targets for Google Display Ads

Takes proven Google Display targets and tests the adjacent ones (neighboring segments and topics, optimized targeting) to find the next layer of scale.

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Google Display Ads

Experimentation Advanced complexity Launches

Expand winning campaigns to new geos for Google Display Ads

Takes proven Google Display campaigns into new countries or regions in a controlled way.

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Google Display Ads

Scaling Advanced complexity Launches Pipeline generation

Launch campaigns from product changelog releases for Google Display Ads

Watches your changelog and launch calendar, and spins up Google Display launch campaigns and copy refreshes for meaningful releases.

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Google Display Ads

Signal-based Advanced complexity Launches Trial & signup growth

Added at Expert · 2

Measure true ad impact with control-group tests for Google Display Ads

Measures how many Google Display conversions your ads truly drive and recalibrates targets with the result.

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Google Display Ads

Experimentation Expert complexity Launches

Test bid strategies with controlled experiments for Google Display Ads

Uses native split tests to prove whether a different Google Display bid strategy or target actually beats the current one.

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Google Display Ads

Experimentation Expert complexity Launches Revenue growth