Google Display Ads agent for competitor conquesting

A roster of 8 workflows covering 5 of the 8 core jobs, with the core Google Display Ads workflows at every level and overlapping versions removed. Start with the Basic essentials and add each level as you grow.

Standard essentials · 7

Audit conversion signal quality for Google Display Ads

Improves the quality of the conversion data Google Display optimizes on: deduplication, match quality, primary vs secondary actions and values.

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Google Display Ads

Maintenance Standard complexity Revenue growth

Detect conversion tracking breakage for Google Display Ads

Detects when Google Display conversion tracking breaks or double counts, and protects automated bidding from bad data.

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Google Display Ads

Anomaly detection Standard complexity Revenue growth

+3

Conquest competitor audiences on social and video

Targets people who follow, engage with or research competitors on social and video platforms, with switch-focused creative.

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Google Display Ads YouTube Ads Facebook Ads Instagram Ads LinkedIn Ads X Ads Reddit Ads

Optimization Standard complexity Competitor conquesting

Optimize audience segments for Google Display Ads

Builds and prunes Google Display audience segments (custom, in-market, your data) so budget follows the highest-intent people.

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Google Display Ads

Optimization Standard complexity Competitor conquesting Launches

Optimize audience targeting for Google Display Ads

Decides which Google Display audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

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Google Display Ads

Optimization Standard complexity Lead generation

Target competitor URL custom segments on Display and YouTube

Builds Google custom segments from competitor brand searches and website URLs, to reach people evaluating competitors on Display and YouTube.

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Google Display Ads YouTube Ads

Optimization Standard complexity Competitor conquesting

Scale winning targets and campaigns for Google Display Ads

Finds the Google Display campaigns and custom segments, topics, placements and audience segments that beat your cost per goal and scales them without breaking efficiency.

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Google Display Ads

Scaling Standard complexity Brand protection

Added at Advanced · 1

+1

Capture demand when competitors sell out or raise prices

Checks competitor product pages for stockouts and price hikes on each run, and puts budget behind your matching products while they are out or pricier. Needs the Shopify MCP connected in Roadway to confirm your own stock.

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Google Search Ads Microsoft (Bing) Ads Google Display Ads YouTube Ads Facebook Ads Instagram Ads

Signal-based Advanced complexity Competitor conquesting Revenue growth MCP