Google Display Ads agent for account-based marketing

A roster of 8 workflows covering 5 of the 8 core jobs, with the core Google Display Ads workflows at every level and overlapping versions removed. Start with the Basic essentials and add each level as you grow.

Basic essentials · 1

+1

Check target account list match rates

A simple check of how much of the target account and contact lists each platform actually matched.

View workflow

Google Search Ads Microsoft (Bing) Ads Google Display Ads Facebook Ads Instagram Ads LinkedIn Ads

Maintenance Basic complexity Account-based marketing

Added at Standard · 4

Refresh stale retargeting and exclusion audiences for Google Display Ads

Checks Google Ads audience segments (your data segments, Customer Match and custom segments) for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

View workflow

Google Display Ads

Maintenance Standard complexity Account-based marketing

Detect conversion tracking breakage for Google Display Ads

Detects when Google Display conversion tracking breaks or double counts, and protects automated bidding from bad data.

View workflow

Google Display Ads

Anomaly detection Standard complexity Revenue growth

Optimize audience segments for Google Display Ads

Builds and prunes Google Display audience segments (custom, in-market, your data) so budget follows the highest-intent people.

View workflow

Google Display Ads

Optimization Standard complexity Competitor conquesting Launches

Scale winning targets and campaigns for Google Display Ads

Finds the Google Display campaigns and custom segments, topics, placements and audience segments that beat your cost per goal and scales them without breaking efficiency.

View workflow

Google Display Ads

Scaling Standard complexity Brand protection

Added at Advanced · 1

+1

Switch ads to closing content when accounts enter late-stage deals

When a target account reaches evaluation or negotiation in the CRM, swaps its ads to security, ROI and customer proof for the buying committee.

View workflow

Google Display Ads YouTube Ads Facebook Ads Instagram Ads LinkedIn Ads

Signal-based Advanced complexity Account-based marketing Pipeline generation

Added at Expert · 2

+1

Add target accounts when they hire a new leader or raise funding

Asks Clay to check your target accounts for a new leader in your buyer's function or a fresh funding round, then adds the accounts that qualify to your LinkedIn company targeting with a message that fits. Needs the Clay MCP connected in Roadway.

View workflow

Google Search Ads Google Display Ads Facebook Ads LinkedIn Ads X Ads

Signal-based Expert complexity Account-based marketing Pipeline generation MCP

Boost high-intent accounts for Google Display Ads

When target accounts show buying intent (site visits, pricing views, third-party intent), shifts Google Display spend toward them with stage-appropriate ads.

View workflow

Google Display Ads

Signal-based Expert complexity Account-based marketing Pipeline generation