Facebook Ads agent for trial and signup growth

A roster of 9 workflows covering 4 of the 8 core jobs, with the core Facebook Ads workflows at every level and overlapping versions removed. Start with the Basic essentials and add each level as you grow.

Standard essentials · 3

Optimize audience targeting for Meta Ads

Decides which Meta (Facebook & Instagram) audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

View workflow

Facebook Ads Instagram Ads

Optimization Standard complexity Lead generation

+4

Optimize the trial signup flow for paid traffic

Finds where paid visitors drop out of the signup flow, by channel, and fixes the friction that only paid traffic hits.

View workflow

Google Search Ads Microsoft (Bing) Ads YouTube Ads Facebook Ads Instagram Ads LinkedIn Ads Reddit Ads ChatGPT Ads

Optimization Standard complexity Trial & signup growth

Test offers and CTAs for Meta Ads

Tests which offer (demo, trial, discount, lead magnet, quote) and call to action gets the best qualified results on Meta (Facebook & Instagram), one change at a time.

View workflow

Facebook Ads Instagram Ads

Experimentation Standard complexity Trial & signup growth Lead generation

Added at Advanced · 5

Report which campaigns bring signups that go on to use the product, for Meta Ads

Grades Meta (Facebook & Instagram) campaigns on how many signups go on to use the product and pay, from your product data, not raw signups.

View workflow

Facebook Ads Instagram Ads

Reporting Advanced complexity Trial & signup growth Revenue growth

Optimize partnership (creator) ads for Instagram Ads

Finds the creator posts worth running as partnership ads on Instagram and Facebook, and scales the creators whose content converts.

View workflow

Facebook Ads Instagram Ads

Optimization Advanced complexity Trial & signup growth

+1

Boost creators and affiliates whose links already convert

Reads creator and affiliate link performance, and runs partnership ads on the posts already driving signups or sales. Needs affiliate or creator link data from a platform you connect, or it works only from creators already tagged in your ad account.

View workflow

YouTube Ads Facebook Ads Instagram Ads X Ads Reddit Ads

Signal-based Advanced complexity Revenue growth Trial & signup growth

Launch campaigns from product changelog releases for Meta Ads

Watches your changelog and launch calendar, and spins up Meta (Facebook & Instagram) launch campaigns and copy refreshes for meaningful releases.

View workflow

Facebook Ads Instagram Ads

Signal-based Advanced complexity Launches Trial & signup growth

Retarget free users toward upgrade for Meta Ads

Uses product signals to target free or trial users who reached the first product milestone you define but have not paid, with upgrade-focused Meta (Facebook & Instagram) ads.

View workflow

Facebook Ads Instagram Ads

Signal-based Advanced complexity Trial & signup growth Revenue growth

Added at Expert · 1

+1

Use PostHog product events to choose ad audiences and exclusions

Reads product events from PostHog to find the behaviors that predict upgrades, then uses the audiences you already sync from PostHog as targets, lookalike seeds and exclusions. Needs the PostHog MCP connected in Roadway.

View workflow

Google Search Ads Google Display Ads YouTube Ads Facebook Ads Instagram Ads LinkedIn Ads

Signal-based Expert complexity Trial & signup growth Revenue growth MCP