Expert Instagram Ads agent

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An Instagram Ads agent that runs paid media workflows in Roadway. It handles reporting, budget pacing and optimization on Instagram Ads.

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Workflows by category

A roster of 46 workflows at Expert complexity, covering all 8 core jobs. It includes the core Instagram Ads workflows at Basic, Standard, Advanced and Expert, with overlapping versions removed.

Account health and maintenance · 5

Check spend caps and unblock delivery for Meta Ads

Finds the Meta (Facebook & Instagram) spend caps, billing holds and limits that are silently blocking delivery, and clears them.

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Facebook Ads Instagram Ads

Maintenance Basic complexity Revenue growth

Fix disapproved ads and policy issues for Meta Ads

Finds rejected or limited Meta (Facebook & Instagram) ads, fixes what is fixable and appeals what was rejected by mistake.

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Facebook Ads Instagram Ads

Maintenance Basic complexity Brand protection

Audit conversion signal quality for Meta Ads

Improves the quality of the conversion data Meta (Facebook & Instagram) optimizes on: deduplication, match quality, primary vs secondary actions and values.

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Facebook Ads Instagram Ads

Maintenance Standard complexity Revenue growth

Refresh stale retargeting and exclusion audiences for Meta Ads

Checks Meta Custom Audiences (customer lists, website visitors from the pixel and Conversions API, and engagement audiences) for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

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Facebook Ads Instagram Ads

Maintenance Standard complexity Revenue growth

Produce fresh creative variants when fatigue hits for Meta Ads

Spots worn-out Meta (Facebook & Instagram) ads, then builds fresh image variants in Figma, Canva or Runway that keep the winning message and change one thing, and generates the video in Runway or Google Veo. Needs an image MCP such as Figma, Canva or Runway, or a video MCP such as Runway or Google Veo, connected in Roadway.

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Facebook Ads Instagram Ads

Maintenance Advanced complexity Revenue growth Lead generation MCP

Reporting · 5

Report weekly performance and next actions for Meta Ads

A weekly Meta (Facebook & Instagram) readout of spend, conversion volume and cost per goal against baseline, with the three campaigns that moved the number most.

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Facebook Ads Instagram Ads

Reporting Basic complexity Revenue growth

Flag fatigued creatives before performance drops for Meta Ads

Finds Meta (Facebook & Instagram) ads that are wearing out (rising frequency, falling CTR, rising cost) before they drag down the account.

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Facebook Ads Instagram Ads

Reporting Standard complexity Revenue growth

Grade campaigns on lead-to-pipeline quality for Meta Ads

Joins Meta (Facebook & Instagram) leads to CRM stages so you can see which campaigns create pipeline, not just form fills.

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Facebook Ads Instagram Ads

Reporting Standard complexity Pipeline generation Lead generation

Report revenue and new-customer revenue for Meta Ads

Reports Meta (Facebook & Instagram) revenue and new-customer share against your return target and profit margin, not just platform-reported revenue.

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Facebook Ads Instagram Ads

Reporting Standard complexity Revenue growth

Report which campaigns bring signups that go on to use the product, for Meta Ads

Grades Meta (Facebook & Instagram) campaigns on how many signups go on to use the product and pay, from your product data, not raw signups.

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Facebook Ads Instagram Ads

Reporting Advanced complexity Trial & signup growth Revenue growth

Anomaly detection · 5

Detect spend anomalies for Meta Ads

Catches Meta (Facebook & Instagram) spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.

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Facebook Ads Instagram Ads

Anomaly detection Basic complexity Revenue growth

Detect conversion tracking breakage for Meta Ads

Detects when Meta (Facebook & Instagram) conversion tracking breaks or double counts, and protects automated bidding from bad data.

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Facebook Ads Instagram Ads

Anomaly detection Standard complexity Revenue growth

Detect invalid traffic and click fraud for Meta Ads

Finds bot, fraud and accidental click patterns on Meta (Facebook & Instagram), documents the evidence, and prepares a request for credit. It does not block traffic.

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Facebook Ads Instagram Ads

Anomaly detection Standard complexity Revenue growth

Detect lead quality and spam surges for Meta Ads

Catches sudden drops in Meta (Facebook & Instagram) lead quality (spam, bots, out-of-ICP leads) before bidding learns to buy more of them.

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Facebook Ads Instagram Ads

Anomaly detection Standard complexity Lead generation

Investigate cost spikes and rebalance for Meta Ads

When Meta (Facebook & Instagram) cost per goal jumps, breaks the change down into what you pay per click, how many people click and how many convert, and fixes the real cause.

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Facebook Ads Instagram Ads

Anomaly detection Advanced complexity Revenue growth

Pacing and budget caps · 1

Pace daily spend against the budget cap for Meta Ads

Keeps Meta (Facebook & Instagram) month-to-date spend on the curve that lands exactly at the channel budget, without overspend or a dead last week.

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Facebook Ads Instagram Ads

Budget cap Basic complexity Revenue growth

Optimization · 13

Optimize ad schedules for Meta Ads

Aligns Meta (Facebook & Instagram) delivery with the hours and days that actually convert, and with when your team can respond.

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Facebook Ads Instagram Ads

Optimization Basic complexity Lead generation

Optimize location targeting for Meta Ads

Shifts Meta (Facebook & Instagram) spend toward the regions that convert efficiently and excludes the ones that never do.

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Facebook Ads Instagram Ads

Optimization Basic complexity Revenue growth

Optimize Reels-first creative for Instagram (Meta Ads)

Checks which Instagram ads get Reels and Stories delivery with creative built for feed, then drafts 9:16 image versions in Figma, Canva or Runway and generates video in Runway or Google Veo for ads that need motion. Needs a video MCP such as Runway or Google Veo connected in Roadway.

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Instagram Ads

Optimization Standard complexity Lead generation MCP

Optimize ads by pausing losers and rebuilding near-misses for Meta Ads

Ad-level decisions for Meta (Facebook & Instagram): pause losers only when cost per goal says so, keep winners, rebuild ads with the right concept and the wrong execution.

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Facebook Ads Instagram Ads

Optimization Standard complexity Revenue growth

Optimize audience targeting for Meta Ads

Decides which Meta (Facebook & Instagram) audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

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Facebook Ads Instagram Ads

Optimization Standard complexity Lead generation

Optimize placements for Meta Ads

Cuts the Meta (Facebook & Instagram) placements that burn budget on low-quality inventory and protects brand safety.

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Facebook Ads Instagram Ads

Optimization Standard complexity Brand protection

Run a whole-account optimization check for Meta Ads

An onboarding audit of the whole Meta (Facebook & Instagram) account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

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Facebook Ads Instagram Ads

Optimization Standard complexity Revenue growth

Choose the right bid strategy per campaign for Meta Ads

Picks the right Meta (Facebook & Instagram) bid strategy and target for each campaign based on its conversion volume, maturity and goal.

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Facebook Ads Instagram Ads

Optimization Advanced complexity Revenue growth

Optimize Advantage+ campaigns for Meta Ads

Decides where Meta Advantage+ sales and leads campaigns should replace manual setups, and how to steer them with budgets, exclusions and creative.

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Facebook Ads Instagram Ads

Optimization Advanced complexity Lead generation Revenue growth

Optimize lead forms for pipeline quality for Meta Ads

Makes Meta (Facebook & Instagram) lead forms produce qualified leads instead of cheap, junk submissions.

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Facebook Ads Instagram Ads

Optimization Advanced complexity Pipeline generation Lead generation

Optimize lookalike audiences for Meta Ads

Keeps Meta (Facebook & Instagram) lookalike-style audiences seeded with your best customers and retires the ones that drift.

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Facebook Ads Instagram Ads

Optimization Advanced complexity Pipeline generation

Optimize partnership (creator) ads for Instagram Ads

Finds the creator posts worth running as partnership ads on Instagram and Facebook, and scales the creators whose content converts.

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Facebook Ads Instagram Ads

Optimization Advanced complexity Trial & signup growth

Bid on pipeline value from CRM data for Meta Ads

Moves Meta (Facebook & Instagram) from optimizing to lead volume to optimizing to predicted pipeline or revenue value, using CRM and order data.

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Facebook Ads Instagram Ads

Optimization Expert complexity Pipeline generation Lead generation

Experimentation · 7

Run copy iteration experiments for Meta Ads

Runs a small number of Meta (Facebook & Instagram) copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

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Facebook Ads Instagram Ads

Experimentation Standard complexity Launches

Test new targeting for Meta Ads

Proposes and runs controlled tests of new Meta (Facebook & Instagram) targeting, so new audiences are found deliberately rather than by accident.

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Facebook Ads Instagram Ads

Experimentation Standard complexity Launches Lead generation

Test offers and CTAs for Meta Ads

Tests which offer (demo, trial, discount, lead magnet, quote) and call to action gets the best qualified results on Meta (Facebook & Instagram), one change at a time.

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Facebook Ads Instagram Ads

Experimentation Standard complexity Trial & signup growth Lead generation

Run landing page experiments for Meta Ads

Finds the Meta (Facebook & Instagram) ad sets where the landing page is the problem, drafts a challenger page in your page builder, and lays out a controlled test against the current page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

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Facebook Ads Instagram Ads

Experimentation Advanced complexity Launches Lead generation MCP

Test target expansion from proven targets for Meta Ads

Takes proven Meta (Facebook & Instagram) targets and tests the adjacent ones (neighboring interests, lookalikes, Advantage+ audience) to find the next layer of scale.

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Facebook Ads Instagram Ads

Experimentation Advanced complexity Launches

Build landing page variants from winning ad angles for Meta Ads

Builds draft landing page variants from the ad angles that win on Meta (Facebook & Instagram), so each winning promise has a page that matches it. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

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Facebook Ads Instagram Ads

Experimentation Expert complexity Lead generation Revenue growth MCP

Test bid strategies with controlled experiments for Meta Ads

Uses native split tests to prove whether a different Meta (Facebook & Instagram) bid strategy or target actually beats the current one.

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Facebook Ads Instagram Ads

Experimentation Expert complexity Launches Revenue growth

Scaling · 6

Scale winning creatives for Meta Ads

Finds the creatives on Meta Ads that win on pipeline and cost per goal, then raises their budgets and copies them into fresh audiences.

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Facebook Ads Instagram Ads

Scaling Basic complexity Revenue growth Lead generation

Reallocate budget to winning campaigns for Meta Ads

Shifts Meta (Facebook & Instagram) budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

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Facebook Ads Instagram Ads

Scaling Standard complexity Revenue growth

Scale winning targets and campaigns for Meta Ads

Finds the Meta (Facebook & Instagram) campaigns and audiences (Advantage+ audience suggestions, custom audiences, lookalikes, interests and detailed targeting) that beat your cost per goal and scales them without breaking efficiency.

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Facebook Ads Instagram Ads

Scaling Standard complexity Brand protection

Expand winning campaigns to new geos for Meta Ads

Takes proven Meta (Facebook & Instagram) campaigns into new countries or regions in a controlled way.

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Facebook Ads Instagram Ads

Scaling Advanced complexity Launches Pipeline generation

Step up bid targets to scale efficiently for Meta Ads

Gradually steps Meta (Facebook & Instagram) bid targets up or down to find the point where extra volume still pays back.

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Facebook Ads Instagram Ads