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Expert experimentation performance marketing agent

Expert experimentation performance marketing agent

An experimentation agent that coordinates workflows across your connected ad channels. It handles experimentation inside the Workflow Automation Library.

Add this agent to Roadway

Workflows by category

A curated roster of 5 workflows covering 1 of the 8 core jobs: the best fit for each job, with overlapping versions removed. Start with the Basic essentials and add each level as you grow.

Basic essentials · 2

+5
After every concluded test on any channel, writes a short readout and logs the learning, so future workflows do not repeat it.
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+5
Keeps a ranked backlog of test ideas across channels, ordered by expected effect and the spend at risk, so the next test is the one with the best payoff. You can set your own scores.
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Added at Advanced · 2

+1
Drafts "us vs competitor" and "alternative to" landing pages for competitor-targeted campaigns, then tests them against the generic page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.
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Finds organic pages that convert visitors well but rank low, using rankings from the Semrush or Ahrefs MCP, and launches paid search campaigns to buy the traffic SEO cannot win yet. Add the Peec AI MCP to include pages that AI answers do not cite. Needs the Semrush or Ahrefs MCP connected in Roadway.
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Added at Mad Max · 1

+4
Drafts 2-3 signup landing page variants for paid traffic, reads the test results once enough data is in, and tells you when and how far to shift traffic to the winner. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.
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