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Experimentation performance marketing agent for launches

Experimentation performance marketing agent for launches

An experimentation agent that coordinates workflows across your connected ad channels, focused on launches.

Add this agent to Roadway

Workflows by category

A curated roster of 5 workflows covering 4 of the 8 core jobs: the best fit for each job, with overlapping versions removed. Start with the Basic essentials and add each level as you grow.

Standard essentials · 3

+2
Reads your email send calendar, then retargets people in each send segment who did not click within 48 hours and suppresses ads to people who already clicked. Needs your email platform or CRM to sync audiences to the ad platforms.
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+5
Keeps the total spend on tests and experiments across all channels within the agreed experiment budget, so exploration never eats the core.
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+5
A 30-day review of a launch across channels: what drove adoption or pipeline, what to fold into always-on, and what to stop.
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Added at Advanced · 2

+1
Drafts "us vs competitor" and "alternative to" landing pages for competitor-targeted campaigns, then tests them against the generic page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.
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Finds organic pages that convert visitors well but rank low, using rankings from the Semrush or Ahrefs MCP, and launches paid search campaigns to buy the traffic SEO cannot win yet. Add the Peec AI MCP to include pages that AI answers do not cite. Needs the Semrush or Ahrefs MCP connected in Roadway.
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