Basic performance marketing agent

Keeps campaign names and UTMs consistent on every connected channel so reporting, attribution and cross-channel analysis do not break.

A simple check that current customers and open opportunities are excluded from acquisition campaigns on every channel.

Crawls every final URL in every channel's live ads for errors, redirects, slow loads and missing tracking parameters.

A simple pre-flight check before launch campaigns go live: tracking, URLs, approvals, budgets and end dates.

Archives dead campaigns, ad groups and ads across channels that clutter accounts and confuse automation and reporting.

A simple check for ads still mentioning a launch as "new", an expired promo, or an old price.

The performance marketing agent's general report: one view of spend, results and cost per goal across every connected channel, with what changed and why. Affiliate and SEO numbers are optional extras that need a data source you connect.

A simple read on how launch campaigns did in their first 7 days by channel: spend, reach, clicks and goal events.

Reads how close total spend is to the monthly budget cap and flags any pace that would break it, with slowdowns proposed before it does. Roadway already enforces the cap as a guardrail, so this is the read-out and early warning.

Keeps a ranked backlog of test ideas across channels, ordered by expected effect and the spend at risk, so the next test is the one with the best payoff. You can set your own scores.

After every concluded test on any channel, writes a short readout and logs the learning, so future workflows do not repeat it.

A simple weekly check for efficient campaigns that are being held back by their budget on any channel.

When your own site, checkout or signup flow goes down, pauses or throttles paid traffic across all channels until it is back.

Checks that every channel optimizes to the same goal definition, so cost per goal comparisons across channels are fair.

Finds creatives that win on one social or video channel, builds resized image versions in Figma, Canva or Runway for the channels where they have not run, generates video cuts in Runway or Google Veo, and queues the launch for your approval. Needs a video MCP such as Runway or Google Veo connected in Roadway.