Workflow Automation Library
›
Agents
›
Basic optimization performance marketing agent

Basic optimization performance marketing agent

An optimization agent that coordinates workflows across your connected ad channels. It handles optimization inside the Workflow Automation Library.

Add this agent to Roadway

Workflows by category

A curated roster of 5 workflows covering 1 of the 8 core jobs: the best fit for each job, with overlapping versions removed. Start with the Standard essentials and add each level as you grow.

Standard essentials · 3

+3
Targets people who follow, engage with or research competitors on social and video platforms, with switch-focused creative.
View workflow
+4
Re-ranks campaigns, ad sets and keywords by how many signups become active users instead of by raw signups, and shifts bids and budget toward the sources that produce real users.
View workflow
+4
Finds where paid visitors drop out of the signup flow, by channel, and fixes the friction that only paid traffic hits.
View workflow

Added at Advanced · 1

+2
Sends a simple, rule-based value for each signup (an activated signup is worth the historical activation-to-paid value) so bidding chases people who activate. Uses a predicted value only if you supply a model that has a track record.
View workflow

Added at Mad Max · 1

Values first orders by predicted 12-month customer value, so bidding pays more for customers likely to come back.
View workflow

Your enterprise-ready
Performance marketing engine.

Something went wrong. Please try again.

You're in—expect an email shortly.