Basic Microsoft (Bing) Ads agent

A roster of 15 essentials at Basic complexity, covering 7 of the 8 core jobs: the core Basic Microsoft (Bing) Ads workflows, with overlapping versions removed.

Account health and maintenance · 3

Audit negative keyword conflicts for Microsoft (Bing) Ads

Finds Microsoft (Bing) negative keywords that block your own keywords, and gaps where obvious negatives are missing.

View workflow

Microsoft (Bing) Ads

Maintenance Basic complexity Revenue growth

Check spend caps and unblock delivery for Microsoft (Bing) Ads

Finds the Microsoft (Bing) spend caps, billing holds and limits that are silently blocking delivery, and clears them.

View workflow

Microsoft (Bing) Ads

Maintenance Basic complexity Revenue growth

Fix disapproved ads and policy issues for Microsoft (Bing) Ads

Finds rejected or limited Microsoft (Bing) ads, fixes what is fixable and appeals what was rejected by mistake.

View workflow

Microsoft (Bing) Ads

Maintenance Basic complexity Brand protection

Reporting · 2

Check spend on competitor keywords

A simple weekly view of how much you spend on competitor keywords and what it returns.

View workflow

Google Search Ads Microsoft (Bing) Ads

Reporting Basic complexity Competitor conquesting Pipeline generation

Report weekly performance and next actions for Microsoft (Bing) Ads

A weekly Microsoft (Bing) readout of spend, conversion volume and cost per goal against baseline, with the three campaigns that moved the number most.

View workflow

Microsoft (Bing) Ads

Reporting Basic complexity Revenue growth

Anomaly detection · 1

Detect spend anomalies for Microsoft (Bing) Ads

Catches Microsoft (Bing) spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.

View workflow

Microsoft (Bing) Ads

Anomaly detection Basic complexity Revenue growth

Pacing and budget caps · 1

Pace daily spend against the budget cap for Microsoft (Bing) Ads

Keeps Microsoft (Bing) month-to-date spend on the curve that lands exactly at the channel budget, without overspend or a dead last week.

View workflow

Microsoft (Bing) Ads

Budget cap Basic complexity Revenue growth

Optimization · 3

Optimize ad schedules for Microsoft (Bing) Ads

Aligns Microsoft (Bing) delivery with the hours and days that actually convert, and with when your team can respond.

View workflow

Microsoft (Bing) Ads

Optimization Basic complexity Revenue growth

Optimize device and platform bids for Microsoft (Bing) Ads

Adjusts Microsoft (Bing) delivery by device or platform based on where conversions actually happen.

View workflow

Microsoft (Bing) Ads

Optimization Basic complexity Revenue growth

Optimize location targeting for Microsoft (Bing) Ads

Shifts Microsoft (Bing) spend toward the regions that convert efficiently and excludes the ones that never do.

View workflow

Microsoft (Bing) Ads

Optimization Basic complexity Revenue growth

Scaling · 2

Check search impression share headroom

Shows how much more search volume each efficient non-brand campaign could win, from lost impression share due to budget and rank.

View workflow

Google Search Ads Microsoft (Bing) Ads

Scaling Basic complexity Brand protection

Scale winning keywords for Microsoft (Bing) Ads

Finds the keywords on Microsoft (Bing) Ads that win on pipeline and cost per goal, then raises their budgets or bid targets a little each run.

View workflow

Microsoft (Bing) Ads

Scaling Basic complexity Revenue growth Pipeline generation

Signal-based reactions · 1

Up brand campaign budget when impression share dips below target

A daily check that raises Google Search and Microsoft (Bing) brand budgets, and checks for new competitors, in measured steps when brand impression share stays below target.

View workflow

Google Search Ads Microsoft (Bing) Ads

Signal-based Basic complexity Brand protection Revenue growth

Cross-channel · 2

Move winning keywords to the other search channels

Takes keywords that win on Google Search Ads or Microsoft (Bing) Ads and proposes the same keywords and copy on the other channel.

View workflow

Google Search Ads Microsoft (Bing) Ads

Cross-channel Basic complexity Revenue growth Launches

Sync negative keywords and brand exclusions from Google Search to Microsoft (Bing) Ads

Keeps Microsoft Advertising negative keyword lists and brand exclusions in sync with Google Ads, so lessons from one search engine protect the other.

View workflow

Google Search Ads Microsoft (Bing) Ads

Cross-channel Basic complexity Revenue growth