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Basic maintenance performance marketing agent

Basic maintenance performance marketing agent

A maintenance agent that coordinates workflows across your connected ad channels. It handles maintenance inside the Workflow Automation Library.

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Workflows by category

A roster of 7 account health and maintenance workflows, with overlapping versions removed. Lower-level essentials are included.

Account health and maintenance · 7

+5
Keeps campaign names and UTMs consistent on every connected channel so reporting, attribution and cross-channel analysis do not break.
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+3
A simple check that brand safety controls are on and match your rules on every channel with third-party or feed inventory.
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+5
A simple check that current customers and open opportunities are excluded from acquisition campaigns on every channel.
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+5
Crawls every final URL in every channel's live ads for errors, redirects, slow loads and missing tracking parameters.
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+5
A simple pre-flight check before launch campaigns go live: tracking, URLs, approvals, budgets and end dates.
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+5
Archives dead campaigns, ad groups and ads across channels that clutter accounts and confuse automation and reporting.
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+5
A simple check for ads still mentioning a launch as "new", an expired promo, or an old price.
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