Basic Google Search Ads agent

›

Agents

›

A Google Search Ads agent that runs paid media workflows in Roadway. It handles reporting, budget pacing and optimization on Google Search Ads.

Add this agent to Roadway

Workflows by category

A roster of 15 essentials at Basic complexity, covering 7 of the 8 core jobs: the core Basic Google Search Ads workflows, with overlapping versions removed.

Account health and maintenance · 3

Audit negative keyword conflicts for Google Search Ads

Finds Google Search negative keywords that block your own keywords, and gaps where obvious negatives are missing.

View workflow

Google Search Ads

Maintenance Basic complexity Revenue growth

Check spend caps and unblock delivery for Google Search Ads

Finds the Google Search spend caps, billing holds and limits that are silently blocking delivery, and clears them.

View workflow

Google Search Ads

Maintenance Basic complexity Brand protection

Fix disapproved ads and policy issues for Google Search Ads

Finds rejected or limited Google Search ads, fixes what is fixable and appeals what was rejected by mistake.

View workflow

Google Search Ads

Maintenance Basic complexity Brand protection

Reporting · 2

Check spend on competitor keywords

A simple weekly view of how much you spend on competitor keywords and what it returns.

View workflow

Google Search Ads Microsoft (Bing) Ads

Reporting Basic complexity Competitor conquesting Pipeline generation

Report weekly performance and next actions for Google Search Ads

A weekly Google Search readout of spend, conversion volume and cost per goal against baseline, with the three campaigns that moved the number most.

View workflow

Google Search Ads

Reporting Basic complexity Revenue growth

Anomaly detection · 1

Detect spend anomalies for Google Search Ads

Catches Google Search spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.

View workflow

Google Search Ads

Anomaly detection Basic complexity Brand protection

Pacing and budget caps · 1

Pace daily spend against the budget cap for Google Search Ads

Keeps Google Search month-to-date spend on the curve that lands exactly at the channel budget, without overspend or a dead last week.

View workflow

Google Search Ads

Budget cap Basic complexity Revenue growth

Optimization · 3

Optimize ad schedules for Google Search Ads

Aligns Google Search delivery with the hours and days that actually convert, and with when your team can respond.

View workflow

Google Search Ads

Optimization Basic complexity Revenue growth

Optimize device and platform bids for Google Search Ads

Adjusts Google Search delivery by device or platform based on where conversions actually happen.

View workflow

Google Search Ads

Optimization Basic complexity Revenue growth

Optimize location targeting for Google Search Ads

Shifts Google Search spend toward the regions that convert efficiently and excludes the ones that never do.

View workflow

Google Search Ads

Optimization Basic complexity Revenue growth

Scaling · 2

Check search impression share headroom

Shows how much more search volume each efficient non-brand campaign could win, from lost impression share due to budget and rank.

View workflow

Google Search Ads Microsoft (Bing) Ads

Scaling Basic complexity Brand protection

Scale winning keywords for Google Search Ads

Finds the keywords on Google Search Ads that win on pipeline and cost per goal, then raises their budgets or bid targets a little each run.

View workflow

Google Search Ads

Scaling Basic complexity Revenue growth Pipeline generation

Signal-based reactions · 1

Up brand campaign budget when impression share dips below target

A daily check that raises Google Search and Microsoft (Bing) brand budgets, and checks for new competitors, in measured steps when brand impression share stays below target.

View workflow

Google Search Ads Microsoft (Bing) Ads

Signal-based Basic complexity Brand protection Revenue growth