Advanced Microsoft Bing Ads agent

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Advanced Microsoft (Bing) Ads agent

A Bing Ads agent that runs paid media workflows in Roadway. It handles reporting, budget pacing and optimization on Bing Ads.

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Workflows by category

A roster of 52 workflows at Advanced complexity, covering all 8 core jobs. It includes the core Microsoft (Bing) Ads workflows at Basic, Standard and Advanced, with overlapping versions removed.

Account health and maintenance · 5

Audit negative keyword conflicts for Microsoft (Bing) Ads

Finds Microsoft (Bing) negative keywords that block your own keywords, and gaps where obvious negatives are missing.

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Microsoft (Bing) Ads

Maintenance Basic complexity Revenue growth

Check spend caps and unblock delivery for Microsoft (Bing) Ads

Finds the Microsoft (Bing) spend caps, billing holds and limits that are silently blocking delivery, and clears them.

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Microsoft (Bing) Ads

Maintenance Basic complexity Revenue growth

Fix disapproved ads and policy issues for Microsoft (Bing) Ads

Finds rejected or limited Microsoft (Bing) ads, fixes what is fixable and appeals what was rejected by mistake.

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Microsoft (Bing) Ads

Maintenance Basic complexity Brand protection

Audit conversion signal quality for Microsoft (Bing) Ads

Improves the quality of the conversion data Microsoft (Bing) optimizes on: deduplication, match quality, primary vs secondary actions and values.

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Microsoft (Bing) Ads

Maintenance Standard complexity Revenue growth

Refresh stale retargeting and exclusion audiences for Microsoft (Bing) Ads

Checks Microsoft Advertising remarketing and Customer Match lists for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

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Microsoft (Bing) Ads

Maintenance Standard complexity Account-based marketing

Reporting · 8

Check spend on competitor keywords

A simple weekly view of how much you spend on competitor keywords and what it returns.

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Google Search Ads Microsoft (Bing) Ads

Reporting Basic complexity Competitor conquesting Pipeline generation

Report weekly performance and next actions for Microsoft (Bing) Ads

A weekly Microsoft (Bing) readout of spend, conversion volume and cost per goal against baseline, with the three campaigns that moved the number most.

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Microsoft (Bing) Ads

Reporting Basic complexity Revenue growth

Grade campaigns on lead-to-pipeline quality for Microsoft (Bing) Ads

Joins Microsoft (Bing) leads to CRM stages so you can see which campaigns create pipeline, not just form fills.

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Microsoft (Bing) Ads

Reporting Standard complexity Pipeline generation Lead generation

Report brand search impression share

Weekly brand search report: impression share, top-of-page rate, CPC trend and competitor overlap on brand terms on Google and Microsoft.

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Google Search Ads Microsoft (Bing) Ads

Reporting Standard complexity Competitor conquesting Brand protection

Report revenue and new-customer revenue for Microsoft (Bing) Ads

Reports Microsoft (Bing) revenue and new-customer share against your return target and profit margin, not just platform-reported revenue.

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Microsoft (Bing) Ads

Reporting Standard complexity Revenue growth

Report search intent shifts and new opportunities for Microsoft (Bing) Ads

Turns the Microsoft (Bing) search terms report into intent themes that show where money goes and which new keywords or negatives you need.

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Microsoft (Bing) Ads

Reporting Standard complexity Competitor conquesting Lead generation

Report competitor auction pressure for Microsoft (Bing) Ads

Reads Microsoft (Bing) auction insights for brand and non-brand campaigns to show which competitors are gaining overlap and outranking you.

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Microsoft (Bing) Ads

Reporting Advanced complexity Competitor conquesting Brand protection

Report which campaigns bring signups that go on to use the product, for Microsoft (Bing) Ads

Grades Microsoft (Bing) campaigns on how many signups go on to use the product and pay, from your product data, not raw signups.

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Microsoft (Bing) Ads

Reporting Advanced complexity Trial & signup growth Revenue growth

Anomaly detection · 6

Detect spend anomalies for Microsoft (Bing) Ads

Catches Microsoft (Bing) spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.

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Microsoft (Bing) Ads

Anomaly detection Basic complexity Revenue growth

Detect conversion tracking breakage for Microsoft (Bing) Ads

Detects when Microsoft (Bing) conversion tracking breaks or double counts, and protects automated bidding from bad data.

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Microsoft (Bing) Ads

Anomaly detection Standard complexity Revenue growth

Detect lead quality and spam surges for Microsoft (Bing) Ads

Catches sudden drops in Microsoft (Bing) lead quality (spam, bots, out-of-ICP leads) before bidding learns to buy more of them.

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Microsoft (Bing) Ads

Anomaly detection Standard complexity Lead generation

Detect brand bidding and impersonation for Microsoft (Bing) Ads

Spots competitors, affiliates or scammers bidding on your brand in Microsoft (Bing) and impersonating you in ad copy.

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Microsoft (Bing) Ads

Anomaly detection Advanced complexity Brand protection

Detect invalid traffic and click fraud for Microsoft (Bing) Ads

Finds bot, fraud and accidental click patterns on Microsoft (Bing) and blocks the sources.

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Microsoft (Bing) Ads

Anomaly detection Advanced complexity Revenue growth

Investigate cost spikes and rebalance for Microsoft (Bing) Ads

When Microsoft (Bing) cost per goal jumps, breaks the change down into what you pay per click, how many people click and how many convert, and fixes the real cause.

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Microsoft (Bing) Ads

Anomaly detection Advanced complexity Brand protection Revenue growth

Pacing and budget caps · 1

Pace daily spend against the budget cap for Microsoft (Bing) Ads

Keeps Microsoft (Bing) month-to-date spend on the curve that lands exactly at the channel budget, without overspend or a dead last week.

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Microsoft (Bing) Ads

Budget cap Basic complexity Revenue growth

Optimization · 13

Optimize ad schedules for Microsoft (Bing) Ads

Aligns Microsoft (Bing) delivery with the hours and days that actually convert, and with when your team can respond.

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Microsoft (Bing) Ads

Optimization Basic complexity Revenue growth

Optimize device and platform bids for Microsoft (Bing) Ads

Adjusts Microsoft (Bing) delivery by device or platform based on where conversions actually happen.

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Microsoft (Bing) Ads

Optimization Basic complexity Revenue growth

Optimize location targeting for Microsoft (Bing) Ads

Shifts Microsoft (Bing) spend toward the regions that convert efficiently and excludes the ones that never do.

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Microsoft (Bing) Ads

Optimization Basic complexity Revenue growth

Adjust budgets across campaigns to maximize brand term impression share

Rebalances Google Search and Microsoft (Bing) budgets and bids so brand campaigns hold your impression share target at the lowest cost, without starving non-brand.

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Google Search Ads Microsoft (Bing) Ads

Optimization Standard complexity Brand protection

Mine search terms for new keywords and negatives for Microsoft (Bing) Ads

Mines the Microsoft (Bing) search terms report to add winners as keywords and block wasted spend with negatives.

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Microsoft (Bing) Ads

Optimization Standard complexity Competitor conquesting Brand protection

Optimize ads by pausing losers and rebuilding near-misses for Microsoft (Bing) Ads

Ad-level decisions for Microsoft (Bing): pause losers, keep winners, rebuild ads with the right concept and the wrong execution.

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Microsoft (Bing) Ads

Optimization Standard complexity Revenue growth

Optimize audience segments for Microsoft (Bing) Ads

Builds and prunes Microsoft (Bing) audience segments (custom, in-market, your data) so budget follows the highest-intent people.

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Microsoft (Bing) Ads

Optimization Standard complexity Competitor conquesting Launches

Optimize competitor conquest campaigns on search

Runs competitor-term search campaigns efficiently: which competitor terms to bid on, at what price, with what copy and comparison pages.

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Google Search Ads Microsoft (Bing) Ads

Optimization Standard complexity Competitor conquesting Pipeline generation

Optimize headlines and descriptions for Microsoft (Bing) Ads

Asset-level copy optimization for Microsoft (Bing): replace low performers, add missing angles and keep the strongest lines.

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Microsoft (Bing) Ads

Optimization Standard complexity Revenue growth

Optimize keywords and match types for Microsoft (Bing) Ads

Pauses keywords that waste spend and keeps or retunes match types on the ones that work in Microsoft Advertising, under Maximize conversions. It adjusts the campaign's target CPA or target ROAS when volume or cost is off, and does not set manual keyword bids.

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Microsoft (Bing) Ads

Optimization Standard complexity Brand protection Lead generation

Optimize partner and Audience Network traffic for Microsoft (Bing) Ads

Cuts the Microsoft (Bing) partner and Audience Network sites that burn budget on low-quality traffic and protects brand safety.

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Microsoft (Bing) Ads

Optimization Standard complexity Brand protection

Run a whole-account optimization check for Microsoft (Bing) Ads

An onboarding audit of the whole Microsoft (Bing) account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

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Microsoft (Bing) Ads

Optimization Standard complexity Revenue growth

Choose the right bid strategy per campaign for Microsoft (Bing) Ads

Picks the right Microsoft (Bing) bid strategy and target for each campaign based on its conversion volume, maturity and goal.

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Microsoft (Bing) Ads

Optimization Advanced complexity Revenue growth

Experimentation · 5

Run copy iteration experiments for Microsoft (Bing) Ads

Runs a small number of Microsoft (Bing) copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

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Microsoft (Bing) Ads

Experimentation Standard complexity Launches

Test new targeting for Microsoft (Bing) Ads

Proposes and runs controlled tests of new Microsoft (Bing) targeting, so new audiences are found deliberately rather than by accident.

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Microsoft (Bing) Ads

Experimentation Standard complexity Launches Lead generation

Test offers and CTAs for Microsoft (Bing) Ads

Tests which offer (demo, trial, discount, lead magnet, quote) and call to action gets the best qualified results on Microsoft (Bing), one change at a time.

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Microsoft (Bing) Ads

Experimentation Standard complexity Trial & signup growth Lead generation

Run landing page experiments for Microsoft (Bing) Ads

Finds the Microsoft (Bing) campaigns where the landing page is the problem, drafts a challenger page in your page builder, and lays out a controlled test against the current page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

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Microsoft (Bing) Ads

Experimentation Advanced complexity Launches Lead generation MCP

Test target expansion from proven targets for Microsoft (Bing) Ads

Takes proven Microsoft (Bing) targets and tests the adjacent ones (related keywords, broader match types, similar audiences) to find the next layer of scale.

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Microsoft (Bing) Ads

Experimentation Advanced complexity Launches

Scaling · 7

Check search impression share headroom

Shows how much more search volume each efficient non-brand campaign could win, from lost impression share due to budget and rank.

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Google Search Ads Microsoft (Bing) Ads

Scaling Basic complexity Brand protection

Scale winning keywords for Microsoft (Bing) Ads

Finds the keywords on Microsoft (Bing) Ads that win on pipeline and cost per goal, then raises their budgets or bid targets a little each run.

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Microsoft (Bing) Ads

Scaling Basic complexity Revenue growth Pipeline generation

Reallocate budget to winning campaigns for Microsoft (Bing) Ads

Shifts Microsoft (Bing) budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

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Microsoft (Bing) Ads

Scaling Standard complexity Revenue growth

Scale winning targets and campaigns for Microsoft (Bing) Ads

Finds the Microsoft (Bing) campaigns and keywords that beat your cost per goal and scales them without breaking efficiency.

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Microsoft (Bing) Ads

Scaling Standard complexity Brand protection

Expand winning campaigns to new geos for Microsoft (Bing) Ads

Takes proven Microsoft (Bing) campaigns into new countries or regions in a controlled way.

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Microsoft (Bing) Ads

Scaling Advanced complexity Launches Pipeline generation

Expand winning keywords into new match types and ad groups for Microsoft (Bing) Ads

Turns converting search terms on Microsoft (Bing) Ads into new exact and phrase keywords and tightly themed ad groups, with negatives to avoid overlap.

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Microsoft (Bing) Ads

Scaling Advanced complexity Revenue growth Lead generation

Step up bid targets to scale efficiently for Microsoft (Bing) Ads

Gradually steps Microsoft (Bing) bid targets up or down to find the point where extra volume still pays back.

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Microsoft (Bing) Ads

Scaling Advanced complexity Revenue growth

Signal-based reactions · 5

Up brand campaign budget when impression share dips below target

A daily check that raises Google Search and Microsoft (Bing) brand budgets, and checks for new competitors, in measured steps when brand impression share stays below target.

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Google Search Ads Microsoft (Bing) Ads

Signal-based Basic complexity Brand protection Revenue growth

Mirror rising search language in ad copy

Spots new phrases rising in your search terms and on-site searches, and works them into headlines and ad groups before competitors catch on.

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Google Search Ads Microsoft (Bing) Ads

Signal-based Standard complexity Lead generation Revenue growth

Preload budgets for promos and seasonal peaks for Microsoft (Bing) Ads

Uses your promo calendar and seasonality to ramp Microsoft (Bing) budgets, ad copy and targets before peaks, and roll them back after.

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Microsoft (Bing) Ads