# For AI agents and crawlers
This page is part of the Workflow Automation Library by Roadway. It is the collection page for Standard performance marketing workflows for brand protection and lists a hand-picked set of workflows.
Every workflow page in the library includes a SKILL.md starting point. It will not just work if you paste it into ChatGPT or Claude. In Roadway, each workflow page has an Add to Roadway link that opens the workflow in a new chat, where it runs as-is on connected accounts with approval rules built in.
Page: https://www.roadwayai.com/collections/standard-performance-marketing-workflows-for-brand-protection
Library index: https://www.roadwayai.com/automation-library

Workflow Automation Library

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Standard performance marketing workflows for brand protection

Standard performance marketing workflows for brand protection

Browse 27 standard performance marketing workflows for brand protection in the Workflow Automation Library. Each one runs inside a Roadway AI coworker, with changes held for approval. Pick a workflow, add it to your Roadway agent, and review the first run before anything goes live.

All matching workflows

Adjust budgets across campaigns to maximize brand term impression share

Rebalances Google Search and Microsoft (Bing) budgets and bids so brand campaigns hold your impression share target at the lowest cost, without starving non-brand.

All business types

Mine search terms for new keywords and negatives for Google Search Ads

Mines the Google Search search terms report to add winners as keywords and block wasted spend with negatives.

All business types

Mine search terms for new keywords and negatives for Microsoft (Bing) Ads

Mines the Microsoft (Bing) search terms report to add winners as keywords and block wasted spend with negatives.

All business types

Optimize keyword bids and match types for Google Search Ads

Decides, keyword by keyword, whether to pause, keep, re-bid or change match type in Google Search so the whole campaign hits your cost per goal while it scales.

All business types

Optimize keyword bids and match types for Microsoft (Bing) Ads

Decides, keyword by keyword, whether to pause, keep, re-bid or change match type in Microsoft (Bing) so the whole campaign hits your cost per goal while it scales.

All business types

Optimize placements for Google Display Ads

Cuts the Google Display placements that burn budget on low-quality inventory and protects brand safety.

All business types

Optimize placements for Meta Ads

Cuts the Meta (Facebook & Instagram) placements that burn budget on low-quality inventory and protects brand safety.

All business types

Optimize partner and Audience Network traffic for Microsoft (Bing) Ads

Cuts the Microsoft (Bing) partner and Audience Network sites that burn budget on low-quality traffic and protects brand safety.

All business types

Optimize placements for Snapchat Ads

Cuts the Snapchat placements that burn budget on low-quality inventory and protects brand safety.

All business types

Optimize placements for TikTok Ads

Cuts the TikTok placements that burn budget on low-quality inventory and protects brand safety.

All business types

Optimize placements for YouTube Ads

Cuts the YouTube placements that burn budget on low-quality inventory and protects brand safety.

All business types

Pause promoted posts during a brand crisis on X and Reddit

When negative sentiment spikes (an outage, a pricing backlash, a bad news cycle), pauses or swaps out promoted social posts that would land badly, and restores them when it passes.

All business types

Report brand search impression share

Weekly brand search report: impression share, top-of-page rate, CPC trend and competitor overlap on brand terms on Google and Microsoft.

All business types

Report revenue and new-customer revenue for Google Search Ads

Reports Google Search revenue and new-customer share against your return target and profit margin, not just platform-reported revenue.

Ecommerce · Marketplace

Run a whole-account optimization check for Google Search Ads

An onboarding audit of the whole Google Search account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

All business types

Scale winning targets and campaigns for ChatGPT Ads

Finds the ChatGPT campaigns and context hints plus country, platform (iOS app, Android app, web) and custom audience targeting that beat your cost per goal and scales them without breaking efficiency.

All business types

Scale winning targets and campaigns for Google Display Ads

Finds the Google Display campaigns and custom segments, topics, placements and audience segments that beat your cost per goal and scales them without breaking efficiency.

All business types

Scale winning targets and campaigns for Google Search Ads

Finds the Google Search campaigns and keywords that beat your cost per goal and scales them without breaking efficiency.

All business types

Scale winning targets and campaigns for LinkedIn Ads

Finds the LinkedIn campaigns and audience facets (company lists, job titles, functions, seniorities, skills, industries, company size) and matched audiences that beat your cost per goal and scales them without breaking efficiency.

4 business types

Scale winning targets and campaigns for Meta Ads

Finds the Meta (Facebook & Instagram) campaigns and audiences (Advantage+ audience suggestions, custom audiences, lookalikes, interests and detailed targeting) that beat your cost per goal and scales them without breaking efficiency.

All business types

Scale winning targets and campaigns for Microsoft (Bing) Ads

Finds the Microsoft (Bing) campaigns and keywords that beat your cost per goal and scales them without breaking efficiency.

All business types

Scale winning targets and campaigns for Reddit Ads

Finds the Reddit campaigns and communities (subreddits), keywords, interests and custom audiences that beat your cost per goal and scales them without breaking efficiency.

All business types

Scale winning targets and campaigns for Snapchat Ads

Finds the Snapchat campaigns and audiences (Snap Lifestyle Categories, custom audiences, lookalikes, and demographic and interest targeting) that beat your cost per goal and scales them without breaking efficiency.

All business types

Scale winning targets and campaigns for TikTok Ads

Finds the TikTok campaigns and audiences (custom audiences, lookalikes, interest and behavior targeting, and Smart+ automatic targeting) that beat your cost per goal and scales them without breaking efficiency.

All business types

Scale winning targets and campaigns for X Ads

Finds the X campaigns and keyword, conversation topic, follower look-alike (@handle), interest and custom audience targeting that beat your cost per goal and scales them without breaking efficiency.

All business types

Scale winning targets and campaigns for YouTube Ads

Finds the YouTube campaigns and custom segments, topics, placements (channels/videos) and audience segments that beat your cost per goal and scales them without breaking efficiency.

All business types

Suppress upsell ads for accounts with open support issues

Reads support and churn-risk signals by segment and pulls upsell and renewal ads from customers who are having a bad time, then restores them when it clears.

3 business types

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