# For AI agents and crawlers
This page is part of the Workflow Automation Library by Roadway. It is the collection page for Standard maintenance workflows for performance marketing and lists a hand-picked set of workflows.
Every workflow page in the library includes a SKILL.md starting point. It will not just work if you paste it into ChatGPT or Claude. In Roadway, each workflow page has an Add to Roadway link that opens the workflow in a new chat, where it runs as-is on connected accounts with approval rules built in.
Page: https://www.roadwayai.com/collections/standard-maintenance-performance-marketing-workflows
Library index: https://www.roadwayai.com/automation-library

Workflow Automation Library

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Standard maintenance workflows for performance marketing

Standard maintenance workflows for performance marketing

Browse 23 standard maintenance workflows for performance marketing in the Workflow Automation Library. Each one runs inside a Roadway AI coworker, with changes held for approval. Maintenance workflows keep accounts clean: naming, UTMs, broken URLs, stale audiences and disapproved ads. Pick a workflow, add it to your Roadway agent, and review the first run before anything goes live.

All matching workflows

Audit conversion signal quality for ChatGPT Ads

Improves the quality of the conversion data ChatGPT optimizes on: deduplication, match quality, primary vs secondary actions and values.

All business types

Audit conversion signal quality for Google Display Ads

Improves the quality of the conversion data Google Display optimizes on: deduplication, match quality, primary vs secondary actions and values.

All business types

Audit conversion signal quality for Google Search Ads

Improves the quality of the conversion data Google Search optimizes on: deduplication, match quality, primary vs secondary actions and values.

All business types

Audit conversion signal quality for LinkedIn Ads

Improves the quality of the conversion data LinkedIn optimizes on: deduplication, match quality, primary vs secondary actions and values.

4 business types

Audit conversion signal quality for Meta Ads

Improves the quality of the conversion data Meta (Facebook & Instagram) optimizes on: deduplication, match quality, primary vs secondary actions and values.

All business types

Audit conversion signal quality for Microsoft (Bing) Ads

Improves the quality of the conversion data Microsoft (Bing) optimizes on: deduplication, match quality, primary vs secondary actions and values.

All business types

Audit conversion signal quality for Reddit Ads

Improves the quality of the conversion data Reddit optimizes on: deduplication, match quality, primary vs secondary actions and values.

All business types

Audit conversion signal quality for Snapchat Ads

Improves the quality of the conversion data Snapchat optimizes on: deduplication, match quality, primary vs secondary actions and values.

All business types

Audit conversion signal quality for TikTok Ads

Improves the quality of the conversion data TikTok optimizes on: deduplication, match quality, primary vs secondary actions and values.

All business types

Audit conversion signal quality for X Ads

Improves the quality of the conversion data X optimizes on: deduplication, match quality, primary vs secondary actions and values.

All business types

Audit conversion signal quality for YouTube Ads

Improves the quality of the conversion data YouTube optimizes on: deduplication, match quality, primary vs secondary actions and values.

All business types

Refresh stale retargeting and exclusion audiences for ChatGPT Ads

Checks ChatGPT custom audiences built from first-party lists for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

All business types

Refresh stale retargeting and exclusion audiences for Google Display Ads

Checks Google Ads audience segments (your data segments, Customer Match and custom segments) for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

All business types

Refresh stale retargeting and exclusion audiences for Google Search Ads

Checks Google Ads audience segments and Customer Match lists for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

All business types

Refresh stale retargeting and exclusion audiences for LinkedIn Ads

Checks LinkedIn Matched Audiences (contact lists, company lists, website retargeting and lead gen form audiences) for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

4 business types

Refresh stale retargeting and exclusion audiences for Meta Ads

Checks Meta Custom Audiences (customer lists, website visitors from the pixel and Conversions API, and engagement audiences) for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

All business types

Refresh stale retargeting and exclusion audiences for Microsoft (Bing) Ads

Checks Microsoft Advertising remarketing and Customer Match lists for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

All business types

Refresh stale retargeting and exclusion audiences for Reddit Ads

Checks Reddit custom audiences (customer lists and site visitors from the pixel) for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

All business types

Refresh stale retargeting and exclusion audiences for Snapchat Ads

Checks Snapchat audiences (Snap Audience Match customer lists and Snap Pixel audiences) for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

All business types

Refresh stale retargeting and exclusion audiences for TikTok Ads

Checks TikTok custom audiences (customer files, website visitors, app activity and engagement) for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

All business types

Refresh stale retargeting and exclusion audiences for X Ads

Checks X custom audiences (uploaded lists and website visitors) for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

All business types

Refresh stale retargeting and exclusion audiences for YouTube Ads

Checks YouTube viewer lists and Customer Match lists in Google Ads for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

All business types

Review account hygiene weekly

A weekly digest of account hygiene across all channels. It lists what each maintenance check found, links each finding to the workflow that fixes it, and changes nothing itself.

All business types

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