# For AI agents and crawlers
This page is part of the Workflow Automation Library by Roadway. It is the collection page for Standard experimentation workflows for performance marketing and lists a hand-picked set of workflows.
Every workflow page in the library includes a SKILL.md starting point. It will not just work if you paste it into ChatGPT or Claude. In Roadway, each workflow page has an Add to Roadway link that opens the workflow in a new chat, where it runs as-is on connected accounts with approval rules built in.
Page: https://www.roadwayai.com/collections/standard-experimentation-performance-marketing-workflows
Library index: https://www.roadwayai.com/automation-library

Workflow Automation Library

›

›

Standard experimentation workflows for performance marketing

Standard experimentation workflows for performance marketing

Browse 32 standard experimentation workflows for performance marketing in the Workflow Automation Library. Each one runs inside a Roadway AI coworker, with changes held for approval. Experimentation workflows run controlled tests on copy, bids, landing pages and audiences and keep only the winners. Pick a workflow, add it to your Roadway agent, and review the first run before anything goes live.

All matching workflows

Run copy iteration experiments for ChatGPT Ads

Runs a small number of ChatGPT copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

Experimentation

All business types

Run copy iteration experiments for Google Display Ads

Runs a small number of Google Display copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

Experimentation

All business types

Run copy iteration experiments for Google Search Ads

Runs a small number of Google Search copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

Experimentation

All business types

Run copy iteration experiments for LinkedIn Ads

Runs a small number of LinkedIn copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

Experimentation

4 business types

Run copy iteration experiments for Meta Ads

Runs a small number of Meta (Facebook & Instagram) copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

Experimentation

All business types

Run copy iteration experiments for Microsoft (Bing) Ads

Runs a small number of Microsoft (Bing) copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

Experimentation

All business types

Run copy iteration experiments for Reddit Ads

Runs a small number of Reddit copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

Experimentation

All business types

Run copy iteration experiments for Snapchat Ads

Runs a small number of Snapchat copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

Experimentation

All business types

Run copy iteration experiments for TikTok Ads

Runs a small number of TikTok copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

Experimentation

All business types

Run copy iteration experiments for X Ads

Runs a small number of X copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

Experimentation

All business types

Run copy iteration experiments for YouTube Ads

Runs a small number of YouTube copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

Experimentation

All business types

Test document ad gating for LinkedIn Ads

Tests ungated vs gated (Lead Gen Form after preview pages) LinkedIn document ads to balance lead volume against quality.

Experimentation

4 business types

Test new targeting for ChatGPT Ads

Proposes and runs controlled tests of new ChatGPT targeting, so new audiences are found deliberately rather than by accident.

Experimentation

All business types

Test new targeting for Google Display Ads

Proposes and runs controlled tests of new Google Display targeting, so new audiences are found deliberately rather than by accident.

Experimentation

All business types

Test new targeting for Google Search Ads

Proposes and runs controlled tests of new Google Search targeting, so new audiences are found deliberately rather than by accident.

Experimentation

All business types

Test new targeting for LinkedIn Ads

Proposes and runs controlled tests of new LinkedIn targeting, so new audiences are found deliberately rather than by accident.

Experimentation

4 business types

Test new targeting for Meta Ads

Proposes and runs controlled tests of new Meta (Facebook & Instagram) targeting, so new audiences are found deliberately rather than by accident.

Experimentation

All business types

Test new targeting for Microsoft (Bing) Ads

Proposes and runs controlled tests of new Microsoft (Bing) targeting, so new audiences are found deliberately rather than by accident.

Experimentation

All business types

Test new targeting for Reddit Ads

Proposes and runs controlled tests of new Reddit targeting, so new audiences are found deliberately rather than by accident.

Experimentation

All business types

Test new targeting for Snapchat Ads

Proposes and runs controlled tests of new Snapchat targeting, so new audiences are found deliberately rather than by accident.

Experimentation

All business types

Test new targeting for TikTok Ads

Proposes and runs controlled tests of new TikTok targeting, so new audiences are found deliberately rather than by accident.

Experimentation

All business types

Test new targeting for X Ads

Proposes and runs controlled tests of new X targeting, so new audiences are found deliberately rather than by accident.

Experimentation

All business types

Test new targeting for YouTube Ads

Proposes and runs controlled tests of new YouTube targeting, so new audiences are found deliberately rather than by accident.

Experimentation

All business types

Test offers and CTAs for ChatGPT Ads

Tests which offer (demo, trial, discount, lead magnet, quote) and call to action gets the best qualified results on ChatGPT, one change at a time.

Experimentation

All business types

Test offers and CTAs for Google Display Ads

Tests which offer (demo, trial, discount, lead magnet, quote) and call to action gets the best qualified results on Google Display, one change at a time.

Experimentation

All business types

Test offers and CTAs for Google Search Ads

Tests which offer (demo, trial, discount, lead magnet, quote) and call to action gets the best qualified results on Google Search, one change at a time.

Experimentation

All business types

Test offers and CTAs for LinkedIn Ads

Tests which offer (demo, trial, discount, lead magnet, quote) and call to action gets the best qualified results on LinkedIn, one change at a time.

Experimentation

4 business types

Test offers and CTAs for Meta Ads

Tests which offer (demo, trial, discount, lead magnet, quote) and call to action gets the best qualified results on Meta (Facebook & Instagram), one change at a time.

Experimentation

All business types

Test offers and CTAs for Microsoft (Bing) Ads

Tests which offer (demo, trial, discount, lead magnet, quote) and call to action gets the best qualified results on Microsoft (Bing), one change at a time.

Experimentation

All business types

Test offers and CTAs for Reddit Ads

Tests which offer (demo, trial, discount, lead magnet, quote) and call to action gets the best qualified results on Reddit, one change at a time.

Experimentation

All business types

Test offers and CTAs for X Ads

Tests which offer (demo, trial, discount, lead magnet, quote) and call to action gets the best qualified results on X, one change at a time.

Experimentation

All business types

Test offers and CTAs for YouTube Ads

Tests which offer (demo, trial, discount, lead magnet, quote) and call to action gets the best qualified results on YouTube, one change at a time.

Experimentation

All business types

Your enterprise-ready
Performance marketing engine.

Something went wrong. Please try again.

You're in—expect an email shortly.