# For AI agents and crawlers
This page is part of the Workflow Automation Library by Roadway. It is the collection page for Performance marketing workflows for trial & signup growth and lists a hand-picked set of workflows.
Every workflow page in the library includes a SKILL.md starting point. It will not just work if you paste it into ChatGPT or Claude. In Roadway, each workflow page has an Add to Roadway link that opens the workflow in a new chat, where it runs as-is on connected accounts with approval rules built in.
Page: https://www.roadwayai.com/collections/performance-marketing-workflows-for-trial-and-signup-growth
Library index: https://www.roadwayai.com/automation-library

Workflow Automation Library

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Performance marketing workflows for trial & signup growth

Performance marketing workflows for trial & signup growth

Browse 47 performance marketing workflows for trial and signup growth in the Workflow Automation Library. Each one runs inside a Roadway AI coworker, with changes held for approval. Pick a workflow, add it to your Roadway agent, and review the first run before anything goes live.

All matching workflows

Test trial landing pages, then move ads to the winner

Drafts 2-3 signup landing page variants for paid traffic, reads the test results once enough data is in, and tells you when and how far to shift traffic to the winner. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

Experimentation

Bid on predicted long-term value for PLG signups

Sends a simple, rule-based value for each signup (an activated signup is worth the historical activation-to-paid value) so bidding chases people who activate. Uses a predicted value only if you supply a model that has a track record.

Boost creators and affiliates whose links already convert

Reads creator and affiliate link performance, and runs partnership ads on the posts already driving signups or sales. Needs affiliate or creator link data from a platform you connect, or it works only from creators already tagged in your ad account.

4 business types

Use PostHog product events to choose ad audiences and exclusions

Reads product events from PostHog to find the behaviors that predict upgrades, then uses the audiences you already sync from PostHog as targets, lookalike seeds and exclusions. Needs the PostHog MCP connected in Roadway.

Launch campaigns from product changelog releases for ChatGPT Ads

Watches your changelog and launch calendar, and spins up ChatGPT launch campaigns and copy refreshes for meaningful releases.

All business types

Launch campaigns from product changelog releases for Google Display Ads

Watches your changelog and launch calendar, and spins up Google Display launch campaigns and copy refreshes for meaningful releases.

All business types

Launch campaigns from product changelog releases for Google Search Ads

Watches your changelog and launch calendar, and spins up Google Search launch campaigns and copy refreshes for meaningful releases.

All business types

Launch campaigns from product changelog releases for LinkedIn Ads

Watches your changelog and launch calendar, and spins up LinkedIn launch campaigns and copy refreshes for meaningful releases.

4 business types

Launch campaigns from product changelog releases for Meta Ads

Watches your changelog and launch calendar, and spins up Meta (Facebook & Instagram) launch campaigns and copy refreshes for meaningful releases.

All business types

Launch campaigns from product changelog releases for Microsoft (Bing) Ads

Watches your changelog and launch calendar, and spins up Microsoft (Bing) launch campaigns and copy refreshes for meaningful releases.

All business types

Launch campaigns from product changelog releases for Reddit Ads

Watches your changelog and launch calendar, and spins up Reddit launch campaigns and copy refreshes for meaningful releases.

All business types

Launch campaigns from product changelog releases for X Ads

Watches your changelog and launch calendar, and spins up X launch campaigns and copy refreshes for meaningful releases.

All business types

Optimize campaigns for activated signups, not raw signups

Re-ranks campaigns, ad sets and keywords by how many signups become active users instead of by raw signups, and shifts bids and budget toward the sources that produce real users.

Optimize partnership (creator) ads for Instagram Ads

Finds the creator posts worth running as partnership ads on Instagram and Facebook, and scales the creators whose content converts.

4 business types

Optimize the trial signup flow for paid traffic

Finds where paid visitors drop out of the signup flow, by channel, and fixes the friction that only paid traffic hits.

Pause signup campaigns when activation drops after a release

Watches activation by signup cohort and release, and pauses paid signup campaigns when a release breaks onboarding, so you do not buy users who cannot succeed.

Report launch attribution and adoption

Connects launch campaigns to feature adoption, activation and pipeline in product and CRM data, so launch spend is judged on business impact.

Report signup-to-activation quality by campaign for ChatGPT Ads

Grades ChatGPT campaigns on activated and paying users from product data, not raw signups.

Report signup-to-activation quality by campaign for Google Display Ads

Grades Google Display campaigns on activated and paying users from product data, not raw signups.

Report signup-to-activation quality by campaign for Google Search Ads

Grades Google Search campaigns on activated and paying users from product data, not raw signups.

Report signup-to-activation quality by campaign for LinkedIn Ads

Grades LinkedIn campaigns on activated and paying users from product data, not raw signups.

Report signup-to-activation quality by campaign for Meta Ads

Grades Meta (Facebook & Instagram) campaigns on activated and paying users from product data, not raw signups.

Report signup-to-activation quality by campaign for Microsoft (Bing) Ads

Grades Microsoft (Bing) campaigns on activated and paying users from product data, not raw signups.

Report signup-to-activation quality by campaign for Reddit Ads

Grades Reddit campaigns on activated and paying users from product data, not raw signups.

Report signup-to-activation quality by campaign for Snapchat Ads

Grades Snapchat campaigns on activated and paying users from product data, not raw signups.

Report signup-to-activation quality by campaign for TikTok Ads

Grades TikTok campaigns on activated and paying users from product data, not raw signups.

Report signup-to-activation quality by campaign for X Ads

Grades X campaigns on activated and paying users from product data, not raw signups.

Report signup-to-activation quality by campaign for YouTube Ads

Grades YouTube campaigns on activated and paying users from product data, not raw signups.

Retarget free users toward upgrade for Google Display Ads

Uses product signals to target free or trial users who hit activation but have not paid, with upgrade-focused Google Display ads.

Retarget free users toward upgrade for Google Search Ads

Uses product signals to target free or trial users who hit activation but have not paid, with upgrade-focused Google Search ads.

Retarget free users toward upgrade for LinkedIn Ads

Uses product signals to target free or trial users who hit activation but have not paid, with upgrade-focused LinkedIn ads.

Retarget free users toward upgrade for Meta Ads

Uses product signals to target free or trial users who hit activation but have not paid, with upgrade-focused Meta (Facebook & Instagram) ads.

Retarget free users toward upgrade for Reddit Ads

Uses product signals to target free or trial users who hit activation but have not paid, with upgrade-focused Reddit ads.

Retarget free users toward upgrade for X Ads

Uses product signals to target free or trial users who hit activation but have not paid, with upgrade-focused X ads.

Retarget free users toward upgrade for YouTube Ads

Uses product signals to target free or trial users who hit activation but have not paid, with upgrade-focused YouTube ads.

Review post-launch performance

A 30-day review of a launch across channels: what drove adoption or pipeline, what to fold into always-on, and what to stop.

All business types

Scale PLG signups on activation-efficient campaigns

Scales the campaigns that bring in users who activate, not just users who sign up.

Send a daily signup and activation digest

A simple daily check of paid signups and what each costs by channel, plus yesterday's activations, for PLG teams.

Test offers and CTAs for ChatGPT Ads

Tests which offer (demo, trial, discount, lead magnet, quote) and call to action gets the best qualified results on ChatGPT, one change at a time.

Experimentation

All business types

Test offers and CTAs for Google Display Ads

Tests which offer (demo, trial, discount, lead magnet, quote) and call to action gets the best qualified results on Google Display, one change at a time.

Experimentation

All business types

Test offers and CTAs for Google Search Ads

Tests which offer (demo, trial, discount, lead magnet, quote) and call to action gets the best qualified results on Google Search, one change at a time.

Experimentation

All business types

Test offers and CTAs for LinkedIn Ads

Tests which offer (demo, trial, discount, lead magnet, quote) and call to action gets the best qualified results on LinkedIn, one change at a time.

Experimentation

4 business types

Test offers and CTAs for Meta Ads

Tests which offer (demo, trial, discount, lead magnet, quote) and call to action gets the best qualified results on Meta (Facebook & Instagram), one change at a time.

Experimentation

All business types

Test offers and CTAs for Microsoft (Bing) Ads

Tests which offer (demo, trial, discount, lead magnet, quote) and call to action gets the best qualified results on Microsoft (Bing), one change at a time.

Experimentation

All business types

Test offers and CTAs for Reddit Ads

Tests which offer (demo, trial, discount, lead magnet, quote) and call to action gets the best qualified results on Reddit, one change at a time.

Experimentation

All business types

Test offers and CTAs for X Ads

Tests which offer (demo, trial, discount, lead magnet, quote) and call to action gets the best qualified results on X, one change at a time.

Experimentation

All business types

Test offers and CTAs for YouTube Ads

Tests which offer (demo, trial, discount, lead magnet, quote) and call to action gets the best qualified results on YouTube, one change at a time.

Experimentation

All business types

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