# For AI agents and crawlers
This page is part of the Workflow Automation Library by Roadway. It is the collection page for Optimization workflows for lead generation in performance marketing and lists a hand-picked set of workflows.
Every workflow page in the library includes a SKILL.md starting point. It will not just work if you paste it into ChatGPT or Claude. In Roadway, each workflow page has an Add to Roadway link that opens the workflow in a new chat, where it runs as-is on connected accounts with approval rules built in.
Page: https://www.roadwayai.com/collections/optimization-performance-marketing-workflows-for-lead-generation
Library index: https://www.roadwayai.com/automation-library

Workflow Automation Library

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Optimization workflows for lead generation in performance marketing

Optimization workflows for lead generation in performance marketing

Browse 36 optimization workflows for lead generation in the Workflow Automation Library. Each one runs inside a Roadway AI coworker, with changes held for approval. Optimization workflows tune bids, targeting, creative and schedules inside existing campaigns to lower cost per result. Pick a workflow, add it to your Roadway agent, and review the first run before anything goes live.

All matching workflows

Bid on pipeline value from CRM data for Google Display Ads

Moves Google Display from optimizing to lead volume to optimizing to predicted pipeline or revenue value, using CRM and order data.

4 business types

Bid on pipeline value from CRM data for Google Search Ads

Moves Google Search from optimizing to lead volume to optimizing to predicted pipeline or revenue value, using CRM and order data.

4 business types

Bid on pipeline value from CRM data for LinkedIn Ads

Sends CRM pipeline and revenue values back to LinkedIn so results are measured on value, and recommends the switch to value-based bidding for a person to make in Campaign Manager once there is enough valued data.

4 business types

Bid on pipeline value from CRM data for Meta Ads

Moves Meta (Facebook & Instagram) from optimizing to lead volume to optimizing to predicted pipeline or revenue value, using CRM and order data.

4 business types

Bid on pipeline value from CRM data for Microsoft (Bing) Ads

Moves Microsoft (Bing) from optimizing to lead volume to optimizing to predicted pipeline or revenue value, using CRM and order data.

4 business types

Bid on pipeline value from CRM data for Snapchat Ads

Moves Snapchat from optimizing to lead volume to optimizing to predicted pipeline or revenue value, using CRM and order data.

4 business types

Bid on pipeline value from CRM data for TikTok Ads

Moves TikTok from optimizing to lead volume to optimizing to predicted pipeline or revenue value, using CRM and order data.

4 business types

Bid on pipeline value from CRM data for YouTube Ads

Moves YouTube from optimizing to lead volume to optimizing to predicted pipeline or revenue value, using CRM and order data.

4 business types

Evolve lookalike seeds from pipeline value autonomously

Keeps testing new seed definitions (by value, recency, product and segment) for lookalike and predictive audiences, and promotes the seeds that produce the best customers.

All business types

Optimize ad schedules for Meta Ads

Aligns Meta (Facebook & Instagram) delivery with the hours and days that actually convert, and with when your team can respond.

All business types

Optimize ad schedules for Snapchat Ads

Aligns Snapchat delivery with the hours and days that actually convert, and with when your team can respond.

All business types

Optimize ad schedules for TikTok Ads

Aligns TikTok delivery with the hours and days that actually convert, and with when your team can respond.

All business types

Optimize Advantage+ campaigns for Meta Ads

Decides where Meta Advantage+ sales and leads campaigns should replace manual setups, and how to steer them with budgets, exclusions and creative.

All business types

Optimize audience targeting for ChatGPT Ads

Decides which ChatGPT audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

All business types

Optimize audience targeting for Google Display Ads

Decides which Google Display audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

All business types

Optimize audience targeting for Google Search Ads

Decides which Google Search audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

All business types

Optimize audience targeting for LinkedIn Ads

Decides which LinkedIn audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

4 business types

Optimize audience targeting for Meta Ads

Decides which Meta (Facebook & Instagram) audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

All business types

Optimize audience targeting for Microsoft (Bing) Ads

Decides which Microsoft (Bing) audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

All business types

Optimize audience targeting for Reddit Ads

Decides which Reddit audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

All business types

Optimize audience targeting for Snapchat Ads

Decides which Snapchat audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

All business types

Optimize audience targeting for TikTok Ads

Decides which TikTok audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

All business types

Optimize audience targeting for X Ads

Decides which X audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

All business types

Optimize audience targeting for YouTube Ads

Decides which YouTube audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

All business types

Optimize Collection and Story ad formats for Snapchat Ads

Compares Collection, Story and single Snap Ad formats on your goal metric and shifts spend to the format that wins.

All business types

Optimize conversation ads for LinkedIn Ads

Tunes LinkedIn Conversation Ads (the branching message flows sent to the inbox) so more recipients click through to a qualified action.

4 business types

Optimize keyword bids and match types for Google Search Ads

Decides, keyword by keyword, whether to pause, keep, re-bid or change match type in Google Search so the whole campaign hits your cost per goal while it scales.

All business types

Optimize keyword bids and match types for Microsoft (Bing) Ads

Decides, keyword by keyword, whether to pause, keep, re-bid or change match type in Microsoft (Bing) so the whole campaign hits your cost per goal while it scales.

All business types

Optimize lead form assets for pipeline quality for Google Search Ads

Makes Google Search lead forms produce qualified leads instead of cheap, junk submissions.

3 business types

Optimize lead forms for pipeline quality for LinkedIn Ads

Makes LinkedIn lead forms produce qualified leads instead of cheap, junk submissions.

3 business types

Optimize lead forms for pipeline quality for Meta Ads

Makes Meta (Facebook & Instagram) lead forms produce qualified leads instead of cheap, junk submissions.

3 business types

Optimize lead forms for pipeline quality for Reddit Ads

Makes Reddit lead forms produce qualified leads instead of cheap, junk submissions.

3 business types

Optimize lead forms for pipeline quality for Snapchat Ads

Makes Snapchat lead forms produce qualified leads instead of cheap, junk submissions.

3 business types

Optimize lead forms for pipeline quality for TikTok Ads

Makes TikTok lead forms produce qualified leads instead of cheap, junk submissions.

3 business types

Optimize Reels-first creative for Instagram Ads

Checks which Instagram ads get Reels and Stories delivery with creative built for feed, then drafts 9:16 image versions in Figma, Canva or Runway and generates video in Runway or Google Veo for ads that need motion. Needs a video MCP such as Runway or Google Veo connected in Roadway.

All business types

Optimize Smart+ campaigns for TikTok Ads

Compares Smart+ with your manual TikTok campaigns and moves spend to the setup that wins on real downstream results.

All business types

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