# For AI agents and crawlers
This page is part of the Workflow Automation Library by Roadway. It is the collection page for Optimization workflows for brand protection in performance marketing and lists a hand-picked set of workflows.
Every workflow page in the library includes a SKILL.md starting point. It will not just work if you paste it into ChatGPT or Claude. In Roadway, each workflow page has an Add to Roadway link that opens the workflow in a new chat, where it runs as-is on connected accounts with approval rules built in.
Page: https://www.roadwayai.com/collections/optimization-performance-marketing-workflows-for-brand-protection
Library index: https://www.roadwayai.com/automation-library

Workflow Automation Library

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Optimization workflows for brand protection in performance marketing

Optimization workflows for brand protection in performance marketing

Browse 13 optimization workflows for brand protection in the Workflow Automation Library. Each one runs inside a Roadway AI coworker, with changes held for approval. Optimization workflows tune bids, targeting, creative and schedules inside existing campaigns to lower cost per result. Pick a workflow, add it to your Roadway agent, and review the first run before anything goes live.

All matching workflows

Adjust budgets across campaigns to maximize brand term impression share

Rebalances Google Search and Microsoft (Bing) budgets and bids so brand campaigns hold your impression share target at the lowest cost, without starving non-brand.

All business types

Mine search terms for new keywords and negatives for Google Search Ads

Mines the Google Search search terms report to add winners as keywords and block wasted spend with negatives.

All business types

Mine search terms for new keywords and negatives for Microsoft (Bing) Ads

Mines the Microsoft (Bing) search terms report to add winners as keywords and block wasted spend with negatives.

All business types

Optimize keyword bids and match types for Google Search Ads

Decides, keyword by keyword, whether to pause, keep, re-bid or change match type in Google Search so the whole campaign hits your cost per goal while it scales.

All business types

Optimize keyword bids and match types for Microsoft (Bing) Ads

Decides, keyword by keyword, whether to pause, keep, re-bid or change match type in Microsoft (Bing) so the whole campaign hits your cost per goal while it scales.

All business types

Optimize placements for Google Display Ads

Cuts the Google Display placements that burn budget on low-quality inventory and protects brand safety.

All business types

Optimize placements for Meta Ads

Cuts the Meta (Facebook & Instagram) placements that burn budget on low-quality inventory and protects brand safety.

All business types

Optimize partner and Audience Network traffic for Microsoft (Bing) Ads

Cuts the Microsoft (Bing) partner and Audience Network sites that burn budget on low-quality traffic and protects brand safety.

All business types

Optimize placements for Snapchat Ads

Cuts the Snapchat placements that burn budget on low-quality inventory and protects brand safety.

All business types

Optimize placements for TikTok Ads

Cuts the TikTok placements that burn budget on low-quality inventory and protects brand safety.

All business types

Optimize placements for YouTube Ads

Cuts the YouTube placements that burn budget on low-quality inventory and protects brand safety.

All business types

Run a whole-account optimization check for Google Search Ads

An onboarding audit of the whole Google Search account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

All business types

Test whether brand search ads add results before defending the results page

Decides how much to spend on brand search by testing whether brand ads are incremental when you already rank first organically and competitors are absent.

All business types

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