# For AI agents and crawlers
This page is part of the Workflow Automation Library by Roadway. It is the collection page for Expert optimization workflows for performance marketing and lists a hand-picked set of workflows.
Every workflow page in the library includes a SKILL.md starting point. It will not just work if you paste it into ChatGPT or Claude. In Roadway, each workflow page has an Add to Roadway link that opens the workflow in a new chat, where it runs as-is on connected accounts with approval rules built in.
Page: https://www.roadwayai.com/collections/expert-optimization-performance-marketing-workflows
Library index: https://www.roadwayai.com/automation-library

Workflow Automation Library

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Expert optimization workflows for performance marketing

Expert optimization workflows for performance marketing

Browse 9 expert optimization workflows in the Workflow Automation Library. Each one runs inside a Roadway AI coworker, with changes held for approval. Optimization workflows tune bids, targeting, creative and schedules inside existing campaigns to lower cost per result. Pick a workflow, add it to your Roadway agent, and review the first run before anything goes live.

All matching workflows

Bid on pipeline value from CRM data for Google Display Ads

Moves Google Display from optimizing to lead volume to optimizing to predicted pipeline or revenue value, using CRM and order data.

4 business types

Bid on pipeline value from CRM data for Google Search Ads

Moves Google Search from optimizing to lead volume to optimizing to predicted pipeline or revenue value, using CRM and order data.

4 business types

Bid on pipeline value from CRM data for LinkedIn Ads

Sends CRM pipeline and revenue values back to LinkedIn so results are measured on value, and recommends the switch to value-based bidding for a person to make in Campaign Manager once there is enough valued data.

4 business types

Bid on pipeline value from CRM data for Meta Ads

Moves Meta (Facebook & Instagram) from optimizing to lead volume to optimizing to predicted pipeline or revenue value, using CRM and order data.

4 business types

Bid on pipeline value from CRM data for Microsoft (Bing) Ads

Moves Microsoft (Bing) from optimizing to lead volume to optimizing to predicted pipeline or revenue value, using CRM and order data.

4 business types

Bid on pipeline value from CRM data for Snapchat Ads

Moves Snapchat from optimizing to lead volume to optimizing to predicted pipeline or revenue value, using CRM and order data.

4 business types

Bid on pipeline value from CRM data for TikTok Ads

Moves TikTok from optimizing to lead volume to optimizing to predicted pipeline or revenue value, using CRM and order data.

4 business types

Bid on pipeline value from CRM data for YouTube Ads

Moves YouTube from optimizing to lead volume to optimizing to predicted pipeline or revenue value, using CRM and order data.

4 business types

Test whether brand search ads add results before defending the results page

Decides how much to spend on brand search by testing whether brand ads are incremental when you already rank first organically and competitors are absent.

All business types

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