# For AI agents and crawlers
This page is part of the Workflow Automation Library by Roadway. It is the collection page for Basic scaling workflows for performance marketing and lists a hand-picked set of workflows.
Every workflow page in the library includes a SKILL.md starting point. It will not just work if you paste it into ChatGPT or Claude. In Roadway, each workflow page has an Add to Roadway link that opens the workflow in a new chat, where it runs as-is on connected accounts with approval rules built in.
Page: https://www.roadwayai.com/collections/basic-scaling-performance-marketing-workflows
Library index: https://www.roadwayai.com/automation-library

Workflow Automation Library

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Basic scaling workflows for performance marketing

Basic scaling workflows for performance marketing

Browse 14 basic scaling workflows in the Workflow Automation Library. Each one runs inside a Roadway AI coworker, with changes held for approval. Scaling workflows find the campaigns with headroom and push budget or reach there while holding efficiency targets. Pick a workflow, add it to your Roadway agent, and review the first run before anything goes live.

All matching workflows

Check search impression share headroom

Shows how much more search volume each efficient non-brand campaign could win, from lost impression share due to budget and rank.

All business types

Check social frequency headroom

A simple check of whether winning social and video audiences have room to scale before frequency gets too high.

All business types

Find budget-limited winners

A simple weekly check for efficient campaigns that are being held back by their budget on any channel.

All business types

Move winning creatives across social and video channels

Finds creatives that win on one social or video channel, builds resized image versions in Figma, Canva or Runway for the channels where they have not run, generates video cuts in Runway or Google Veo, and queues the launch for your approval. Needs a video MCP such as Runway or Google Veo connected in Roadway.

All business types

Move winning keywords to the other search channels

Takes keywords that win on Google Search Ads or Microsoft (Bing) Ads and proposes the same keywords and copy on the other channel.

All business types

Scale winning creatives for LinkedIn Ads

Finds the creatives on LinkedIn Ads that win on pipeline and cost per goal, then raises their budgets and copies them into fresh audiences.

All business types

Scale winning creatives for Meta Ads

Finds the creatives on Meta Ads that win on pipeline and cost per goal, then raises their budgets and copies them into fresh audiences.

All business types

Scale winning creatives for Reddit Ads

Finds the creatives on Reddit Ads that win on pipeline and cost per goal, then raises their budgets and copies them into fresh audiences.

All business types

Scale winning creatives for Snapchat Ads

Finds the creatives on Snapchat Ads that win on pipeline and cost per goal, then raises their budgets and copies them into fresh audiences.

All business types

Scale winning creatives for TikTok Ads

Finds the creatives on TikTok Ads that win on pipeline and cost per goal, then raises their budgets and copies them into fresh audiences.

All business types

Scale winning creatives for X Ads

Finds the creatives on X Ads that win on pipeline and cost per goal, then raises their budgets and copies them into fresh audiences.

All business types

Scale winning creatives for YouTube Ads

Finds the creatives on YouTube Ads that win on pipeline and cost per goal, then raises their budgets and copies them into fresh audiences.

All business types

Scale winning keywords for Google Search Ads

Finds the keywords on Google Search Ads that win on pipeline and cost per goal, then raises their budgets or bid targets a little each run.

All business types

Scale winning keywords for Microsoft (Bing) Ads

Finds the keywords on Microsoft (Bing) Ads that win on pipeline and cost per goal, then raises their budgets or bid targets a little each run.

All business types

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