# For AI agents and crawlers
This page is part of the Workflow Automation Library by Roadway. It is the collection page for Basic optimization workflows for performance marketing and lists a hand-picked set of workflows.
Every workflow page in the library includes a SKILL.md starting point. It will not just work if you paste it into ChatGPT or Claude. In Roadway, each workflow page has an Add to Roadway link that opens the workflow in a new chat, where it runs as-is on connected accounts with approval rules built in.
Page: https://www.roadwayai.com/collections/basic-optimization-performance-marketing-workflows
Library index: https://www.roadwayai.com/automation-library

Workflow Automation Library

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Basic optimization workflows for performance marketing

Basic optimization workflows for performance marketing

Browse 19 basic optimization workflows for performance marketing in the Workflow Automation Library. Each one runs inside a Roadway AI coworker, with changes held for approval. Optimization workflows tune bids, targeting, creative and schedules inside existing campaigns to lower cost per result. Pick a workflow, add it to your Roadway agent, and review the first run before anything goes live.

All matching workflows

Optimize ad schedules for Google Search Ads

Aligns Google Search delivery with the hours and days that actually convert, and with when your team can respond.

All business types

Optimize ad schedules for Meta Ads

Aligns Meta (Facebook & Instagram) delivery with the hours and days that actually convert, and with when your team can respond.

All business types

Optimize ad schedules for Microsoft (Bing) Ads

Aligns Microsoft (Bing) delivery with the hours and days that actually convert, and with when your team can respond.

All business types

Optimize ad schedules for Snapchat Ads

Aligns Snapchat delivery with the hours and days that actually convert, and with when your team can respond.

All business types

Optimize ad schedules for TikTok Ads

Aligns TikTok delivery with the hours and days that actually convert, and with when your team can respond.

All business types

Optimize platform targeting for ChatGPT Ads

Shows where ChatGPT conversions actually happen by platform (iOS app, Android app and web) and decides which to keep, split out or exclude.

All business types

Optimize device and platform bids for Google Search Ads

Adjusts Google Search delivery by device or platform based on where conversions actually happen.

All business types

Optimize device and platform bids for Microsoft (Bing) Ads

Adjusts Microsoft (Bing) delivery by device or platform based on where conversions actually happen.

All business types

Optimize device targeting for YouTube Ads

Shows where YouTube conversions actually happen by device and decides which devices to keep, split out or exclude.

All business types

Optimize location targeting for Google Display Ads

Shifts Google Display spend toward the regions that convert efficiently and excludes the ones that never do.

All business types

Optimize location targeting for Google Search Ads

Shifts Google Search spend toward the regions that convert efficiently and excludes the ones that never do.

All business types

Optimize location targeting for LinkedIn Ads

Shifts LinkedIn spend toward the regions that convert efficiently and excludes the ones that never do.

4 business types

Optimize location targeting for Meta Ads

Shifts Meta (Facebook & Instagram) spend toward the regions that convert efficiently and excludes the ones that never do.

All business types

Optimize location targeting for Microsoft (Bing) Ads

Shifts Microsoft (Bing) spend toward the regions that convert efficiently and excludes the ones that never do.

All business types

Optimize location targeting for Reddit Ads

Shifts Reddit spend toward the regions that convert efficiently and excludes the ones that never do.

All business types

Optimize location targeting for Snapchat Ads

Shifts Snapchat spend toward the regions that convert efficiently and excludes the ones that never do.

All business types

Optimize location targeting for TikTok Ads

Shifts TikTok spend toward the regions that convert efficiently and excludes the ones that never do.

All business types

Optimize location targeting for X Ads

Shifts X spend toward the regions that convert efficiently and excludes the ones that never do.

All business types

Optimize location targeting for YouTube Ads

Shifts YouTube spend toward the regions that convert efficiently and excludes the ones that never do.

All business types

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