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Basic experimentation workflows for performance marketing

Basic experimentation workflows for performance marketing

Browse 2 basic experimentation workflows in the Workflow Automation Library. Each one runs inside a Roadway AI coworker, with changes held for approval. Experimentation workflows run controlled tests on copy, bids, landing pages and audiences and keep only the winners. Pick a workflow, add it to your Roadway agent, and review the first run before anything goes live.

All matching workflows

+5
Keeps a ranked backlog of test ideas across channels, ordered by expected effect and the spend at risk, so the next test is the one with the best payoff. You can set your own scores.
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+5
After every concluded test on any channel, writes a short readout and logs the learning, so future workflows do not repeat it.
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