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Advanced performance marketing workflows for trial and signup growth

Advanced performance marketing workflows for trial and signup growth

Browse 30 advanced performance marketing workflows for trial and signup growth in the Workflow Automation Library. Each one runs inside a Roadway AI coworker, with changes held for approval. Pick a workflow, add it to your Roadway agent, and review the first run before anything goes live.

All matching workflows

+2
Bid on predicted long-term value for PLG signups
Sends a simple, rule-based value for each signup (an activated signup is worth the historical activation-to-paid value) so bidding chases people who activate. Uses a predicted value only if you supply a model that has a track record.
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Optimization
Advanced
SaaS · PLG
+1
Boost creators and affiliates whose links already convert
Reads creator and affiliate link performance, and runs partnership ads on the posts already driving signups or sales. Needs affiliate or creator link data from a platform you connect, or it works only from creators already tagged in your ad account.
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Signal-based
Advanced
4 business types
Launch campaigns from product changelog releases for ChatGPT Ads
Watches your changelog and launch calendar, and spins up ChatGPT launch campaigns and copy refreshes for meaningful releases.
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Signal-based
Advanced
All business types
Launch campaigns from product changelog releases for Google Display Ads
Watches your changelog and launch calendar, and spins up Google Display launch campaigns and copy refreshes for meaningful releases.
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Signal-based
Advanced
All business types
Launch campaigns from product changelog releases for Google Search Ads
Watches your changelog and launch calendar, and spins up Google Search launch campaigns and copy refreshes for meaningful releases.
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Signal-based
Advanced
All business types
Launch campaigns from product changelog releases for LinkedIn Ads
Watches your changelog and launch calendar, and spins up LinkedIn launch campaigns and copy refreshes for meaningful releases.
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Signal-based
Advanced
4 business types
Launch campaigns from product changelog releases for Meta Ads
Watches your changelog and launch calendar, and spins up Meta (Facebook & Instagram) launch campaigns and copy refreshes for meaningful releases.
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Signal-based
Advanced
All business types
Launch campaigns from product changelog releases for Microsoft (Bing) Ads
Watches your changelog and launch calendar, and spins up Microsoft (Bing) launch campaigns and copy refreshes for meaningful releases.
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Signal-based
Advanced
All business types
Launch campaigns from product changelog releases for Reddit Ads
Watches your changelog and launch calendar, and spins up Reddit launch campaigns and copy refreshes for meaningful releases.
View workflow
Signal-based
Advanced
All business types
Launch campaigns from product changelog releases for X Ads
Watches your changelog and launch calendar, and spins up X launch campaigns and copy refreshes for meaningful releases.
View workflow
Signal-based
Advanced
All business types
Optimize partnership (creator) ads for Instagram Ads
Finds the creator posts worth running as partnership ads on Instagram and Facebook, and scales the creators whose content converts.
View workflow
Optimization
Advanced
4 business types
Report signup-to-activation quality by campaign for ChatGPT Ads
Grades ChatGPT campaigns on activated and paying users from product data, not raw signups.
View workflow
Reporting
Advanced
SaaS · PLG
Report signup-to-activation quality by campaign for Google Display Ads
Grades Google Display campaigns on activated and paying users from product data, not raw signups.
View workflow
Reporting
Advanced
SaaS · PLG
Report signup-to-activation quality by campaign for Google Search Ads
Grades Google Search campaigns on activated and paying users from product data, not raw signups.
View workflow
Reporting
Advanced
SaaS · PLG
Report signup-to-activation quality by campaign for LinkedIn Ads
Grades LinkedIn campaigns on activated and paying users from product data, not raw signups.
View workflow
Reporting
Advanced
SaaS · PLG
Report signup-to-activation quality by campaign for Meta Ads
Grades Meta (Facebook & Instagram) campaigns on activated and paying users from product data, not raw signups.
View workflow
Reporting
Advanced
SaaS · PLG
Report signup-to-activation quality by campaign for Microsoft (Bing) Ads
Grades Microsoft (Bing) campaigns on activated and paying users from product data, not raw signups.
View workflow
Reporting
Advanced
SaaS · PLG
Report signup-to-activation quality by campaign for Reddit Ads
Grades Reddit campaigns on activated and paying users from product data, not raw signups.
View workflow
Reporting
Advanced
SaaS · PLG
Report signup-to-activation quality by campaign for Snapchat Ads
Grades Snapchat campaigns on activated and paying users from product data, not raw signups.
View workflow
Reporting
Advanced
SaaS · PLG
Report signup-to-activation quality by campaign for TikTok Ads
Grades TikTok campaigns on activated and paying users from product data, not raw signups.
View workflow
Reporting
Advanced
SaaS · PLG
Report signup-to-activation quality by campaign for X Ads
Grades X campaigns on activated and paying users from product data, not raw signups.
View workflow
Reporting
Advanced
SaaS · PLG
Report signup-to-activation quality by campaign for YouTube Ads
Grades YouTube campaigns on activated and paying users from product data, not raw signups.
View workflow
Reporting
Advanced
SaaS · PLG
Retarget free users toward upgrade for Google Display Ads
Uses product signals to target free or trial users who hit activation but have not paid, with upgrade-focused Google Display ads.
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Signal-based
Advanced
SaaS · PLG
Retarget free users toward upgrade for Google Search Ads
Uses product signals to target free or trial users who hit activation but have not paid, with upgrade-focused Google Search ads.
View workflow
Signal-based
Advanced
SaaS · PLG
Retarget free users toward upgrade for LinkedIn Ads
Uses product signals to target free or trial users who hit activation but have not paid, with upgrade-focused LinkedIn ads.
View workflow
Signal-based
Advanced
SaaS · PLG
Retarget free users toward upgrade for Meta Ads
Uses product signals to target free or trial users who hit activation but have not paid, with upgrade-focused Meta (Facebook & Instagram) ads.
View workflow
Signal-based
Advanced
SaaS · PLG
Retarget free users toward upgrade for Reddit Ads
Uses product signals to target free or trial users who hit activation but have not paid, with upgrade-focused Reddit ads.
View workflow
Signal-based
Advanced
SaaS · PLG
Retarget free users toward upgrade for X Ads
Uses product signals to target free or trial users who hit activation but have not paid, with upgrade-focused X ads.
View workflow
Signal-based
Advanced
SaaS · PLG
Retarget free users toward upgrade for YouTube Ads
Uses product signals to target free or trial users who hit activation but have not paid, with upgrade-focused YouTube ads.
View workflow
Signal-based
Advanced
SaaS · PLG
+4
Scale PLG signups on activation-efficient campaigns
Scales the campaigns that bring in users who activate, not just users who sign up.
View workflow
Scaling
Advanced
SaaS · PLG

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