How to make a Performance Marketing AI agent

Overview

Launching an AI agent for performance marketing inside Roadway is a two‑minute process that shaves hours off weekly reporting and optimization.

How it works

AI marketing agents in Roadway continuously scan trends in your key growth metrics, dig into those trends to find campaign‑level causes across channels, and identify relevant contributors across additional user dimensions that can help with optimization and scaling.

They focus on the insights in your goal metric, find causes within your funnel metrics, and perform a check on your guardrail metrics just like a human growth marketer.

The agent then prioritizes those insights based on multiple factors, maps them to a growth knowledge base enriched with your company context and team playbooks, and surfaces the highest‑leverage actions to help you grow faster.

How to set it up in Roadway

1. Create a new Coworker
2. Filter for Performance marketing
3. Choose your goal metric (this is what your agent will optimize for)
4. Choose the funnel metrics that lead to your goal metric
5. Choose your guardrail metrics and define their limits
6. Choose your refresh schedule
7. Publish

Your performance marketing agent will produce an opportunity report for you at that cadence.

Reach out to us if you need any help — happy building: contact@roadwayai.com