X Ads maintenance agent

A simple check that brand safety controls are on and match your rules on every channel with third-party or feed inventory.

Finds the X spend caps, billing holds and limits that are silently blocking delivery, and clears them.

Finds rejected or limited X ads, fixes what is fixable and appeals what was rejected by mistake.

Improves the quality of the conversion data X optimizes on: deduplication, match quality, primary vs secondary actions and values.

Checks X custom audiences (uploaded lists and website visitors) for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

Spots worn-out X ads, then builds fresh image variants in Figma, Canva or Runway that keep the winning message and change one thing. Video stays a written brief for this channel. Needs an image MCP such as Figma, Canva or Runway connected in Roadway.