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X Ads experimentation agent

X Ads experimentation agent

An X Ads agent focused on experimentation. It handles experimentation on X Ads. It owns one ad channel end to end.

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Workflows by category

A roster of 7 experimentation workflows for X Ads, with overlapping versions removed. Start with the Basic essentials and add each level as you grow.

Standard essentials · 3

Runs a small number of X copy tests at a time, one variable per test, and promotes a winner only on cost per goal.
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Proposes and runs controlled tests of new X targeting, so new audiences are found deliberately rather than by accident.
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Tests which offer (demo, trial, discount, lead magnet, quote) and call to action gets the best qualified results on X, one change at a time.
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Added at Advanced · 2

Finds the X campaigns where the landing page is the problem, drafts a challenger page in your page builder, and lays out a controlled test against the current page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.
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Takes proven X targets and tests the adjacent ones (neighboring keywords, conversation topics and follower look-alikes) to find the next layer of scale.
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Added at Expert · 1

Builds draft landing page variants from the ad angles that win on X, so each winning promise has a page that matches it. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.
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Added at Mad Max · 1

A test-and-learn loop for X ads: draft new image variants in Figma, Canva or Runway from the winning angles, write a brief for any video, test each against the current best with a fixed split, and retire the losers on cost per goal once there is enough data. Needs an image MCP such as Figma, Canva or Runway connected in Roadway.
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