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X Ads cross-channel agent

X Ads cross-channel agent

An X Ads agent focused on cross-channel. It handles cross-channel on X Ads. It owns one ad channel end to end.

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Workflows by category

A curated roster of 5 workflows covering 5 of the 8 core jobs: the best fit for each job, with overlapping versions removed. Start with the Standard essentials and add each level as you grow.

Standard essentials · 5

Decides which X audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.
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Finds the X campaigns and keyword, conversation topic, follower look-alike (@handle), interest and custom audience targeting that beat your cost per goal and scales them without breaking efficiency.
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Improves the quality of the conversion data X optimizes on: deduplication, match quality, primary vs secondary actions and values.
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Detects when X conversion tracking breaks or double counts, and protects automated bidding from bad data.
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Finds X ads that are wearing out (rising frequency, falling CTR, rising cost) before they drag down the account.
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