TikTok Ads agent for PLG companies

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A TikTok Ads agent for PLG teams. It handles reporting, budget pacing and optimization on TikTok Ads.

Workflows by category

A roster of 31 workflows covering all 8 core jobs, with the core TikTok Ads workflows at every level and overlapping versions removed. Start with the Basic essentials and add each level as you grow.

Basic essentials · 8

Check spend caps and unblock delivery for TikTok Ads

Finds the TikTok spend caps, billing holds and limits that are silently blocking delivery, and clears them.

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TikTok Ads

Maintenance Basic complexity Revenue growth

Fix disapproved ads and policy issues for TikTok Ads

Finds rejected or limited TikTok ads, fixes what is fixable and appeals what was rejected by mistake.

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TikTok Ads

Maintenance Basic complexity Brand protection

Report weekly performance and next actions for TikTok Ads

A weekly TikTok readout of spend, conversion volume and cost per goal against baseline, with the three campaigns that moved the number most.

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TikTok Ads

Reporting Basic complexity Revenue growth

Detect spend anomalies for TikTok Ads

Catches TikTok spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.

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TikTok Ads

Anomaly detection Basic complexity Revenue growth

Pace daily spend against the budget cap for TikTok Ads

Keeps TikTok month-to-date spend on the curve that lands exactly at the channel budget, without overspend or a dead last week.

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TikTok Ads

Budget cap Basic complexity Revenue growth

Optimize ad schedules for TikTok Ads

Aligns TikTok delivery with the hours and days that actually convert, and with when your team can respond.

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TikTok Ads

Optimization Basic complexity Lead generation

Optimize location targeting for TikTok Ads

Shifts TikTok spend toward the regions that convert efficiently and excludes the ones that never do.

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TikTok Ads

Optimization Basic complexity Revenue growth

Scale winning creatives for TikTok Ads

Finds the creatives on TikTok Ads that win on pipeline and cost per goal, then raises their budgets and copies them into fresh audiences.

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TikTok Ads

Scaling Basic complexity Revenue growth Lead generation

Added at Standard · 15

Audit conversion signal quality for TikTok Ads

Improves the quality of the conversion data TikTok optimizes on: deduplication, match quality, primary vs secondary actions and values.

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TikTok Ads

Maintenance Standard complexity Revenue growth

Refresh stale retargeting and exclusion audiences for TikTok Ads

Checks TikTok custom audiences (customer files, website visitors, app activity and engagement) for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

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TikTok Ads

Maintenance Standard complexity Revenue growth

Flag fatigued creatives before performance drops for TikTok Ads

Finds TikTok ads that are wearing out (rising frequency, falling CTR, rising cost) before they drag down the account.

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TikTok Ads

Reporting Standard complexity Revenue growth

Detect conversion tracking breakage for TikTok Ads

Detects when TikTok conversion tracking breaks or double counts, and protects automated bidding from bad data.

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TikTok Ads

Anomaly detection Standard complexity Revenue growth

Detect lead quality and spam surges for TikTok Ads

Catches sudden drops in TikTok lead quality (spam, bots, out-of-ICP leads) before bidding learns to buy more of them.

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TikTok Ads

Anomaly detection Standard complexity Lead generation

Optimize ads by pausing losers and rebuilding near-misses for TikTok Ads

Ad-level decisions for TikTok: pause losers only when cost per goal says so, keep winners, rebuild ads with the right concept and the wrong execution.

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TikTok Ads

Optimization Standard complexity Revenue growth

Optimize audience targeting for TikTok Ads

Decides which TikTok audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

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TikTok Ads

Optimization Standard complexity Lead generation

Optimize creative concepts and formats for TikTok Ads

Finds which hooks, formats and messages win on TikTok, then drafts the next round of images in Figma, Canva or Runway and generates video in Runway or Google Veo. Needs a video MCP such as Runway or Google Veo connected in Roadway.

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TikTok Ads

Optimization Standard complexity Revenue growth MCP

Optimize placements for TikTok Ads

Cuts the TikTok placements that burn budget on low-quality inventory and protects brand safety.

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TikTok Ads

Optimization Standard complexity Brand protection

Run a whole-account optimization check for TikTok Ads

An onboarding audit of the whole TikTok account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

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TikTok Ads

Optimization Standard complexity Revenue growth

Run copy iteration experiments for TikTok Ads

Runs a small number of TikTok copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

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TikTok Ads

Experimentation Standard complexity Launches

Test new targeting for TikTok Ads

Proposes and runs controlled tests of new TikTok targeting, so new audiences are found deliberately rather than by accident.

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TikTok Ads

Experimentation Standard complexity Launches Lead generation

Reallocate budget to winning campaigns for TikTok Ads

Shifts TikTok budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

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TikTok Ads

Scaling Standard complexity Revenue growth

Scale winning targets and campaigns for TikTok Ads

Finds the TikTok campaigns and audiences (custom audiences, lookalikes, interest and behavior targeting, and Smart+ automatic targeting) that beat your cost per goal and scales them without breaking efficiency.

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TikTok Ads

Scaling Standard complexity Brand protection

Refresh ad copy with new reviews and awards for TikTok Ads

When new reviews, ratings, awards or customer wins land, works the strongest proof into TikTok ads.

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TikTok Ads

Signal-based Standard complexity Revenue growth

Added at Advanced · 8

Produce fresh creative variants when fatigue hits for TikTok Ads

Spots worn-out TikTok ads, then builds fresh image variants in Figma, Canva or Runway that keep the winning message and change one thing, and generates the video in Runway or Google Veo. Needs a video MCP such as Runway or Google Veo connected in Roadway.

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TikTok Ads

Maintenance Advanced complexity Revenue growth Lead generation MCP

Report which campaigns bring signups that go on to use the product, for TikTok Ads

Grades TikTok campaigns on how many signups go on to use the product and pay, from your product data, not raw signups.

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TikTok Ads

Reporting Advanced complexity Trial & signup growth Revenue growth

Investigate cost spikes and rebalance for TikTok Ads

When TikTok cost per goal jumps, breaks the change down into what you pay per click, how many people click and how many convert, and fixes the real cause.

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TikTok Ads

Anomaly detection Advanced complexity Revenue growth

Choose the right bid strategy per campaign for TikTok Ads

Picks the right TikTok bid strategy and target for each campaign based on its conversion volume, maturity and goal.

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TikTok Ads

Optimization Advanced complexity Revenue growth

Optimize Smart+ campaigns for TikTok Ads

Compares Smart+ with your manual TikTok campaigns and moves spend to the setup that wins on real downstream results.

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TikTok Ads