TikTok Ads agent for lead generation

A roster of 9 workflows covering 6 of the 8 core jobs, with the core TikTok Ads workflows at every level and overlapping versions removed. Start with the Basic essentials and add each level as you grow.

Basic essentials · 2

Optimize ad schedules for TikTok Ads

Aligns TikTok delivery with the hours and days that actually convert, and with when your team can respond.

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TikTok Ads

Optimization Basic complexity Lead generation

Scale winning creatives for TikTok Ads

Finds the creatives on TikTok Ads that win on pipeline and cost per goal, then raises their budgets and copies them into fresh audiences.

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TikTok Ads

Scaling Basic complexity Revenue growth Lead generation

Added at Standard · 4

Grade campaigns on lead-to-pipeline quality for TikTok Ads

Joins TikTok leads to CRM stages so you can see which campaigns create pipeline, not just form fills.

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TikTok Ads

Reporting Standard complexity Pipeline generation Lead generation

Detect lead quality and spam surges for TikTok Ads

Catches sudden drops in TikTok lead quality (spam, bots, out-of-ICP leads) before bidding learns to buy more of them.

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TikTok Ads

Anomaly detection Standard complexity Lead generation

Optimize audience targeting for TikTok Ads

Decides which TikTok audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.

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TikTok Ads

Optimization Standard complexity Lead generation

Test new targeting for TikTok Ads

Proposes and runs controlled tests of new TikTok targeting, so new audiences are found deliberately rather than by accident.

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TikTok Ads

Experimentation Standard complexity Launches Lead generation

Added at Advanced · 3

Produce fresh creative variants when fatigue hits for TikTok Ads

Spots worn-out TikTok ads, then builds fresh image variants in Figma, Canva or Runway that keep the winning message and change one thing, and generates the video in Runway or Google Veo. Needs a video MCP such as Runway or Google Veo connected in Roadway.

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TikTok Ads

Maintenance Advanced complexity Revenue growth Lead generation MCP

Optimize Smart+ campaigns for TikTok Ads

Compares Smart+ with your manual TikTok campaigns and moves spend to the setup that wins on real downstream results.

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TikTok Ads

Optimization Advanced complexity Revenue growth Lead generation

Optimize lead forms for pipeline quality for TikTok Ads

Makes TikTok lead forms produce qualified leads instead of cheap, junk submissions.

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TikTok Ads

Optimization Advanced complexity Pipeline generation Lead generation