Standard YouTube Ads agent

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A YouTube Ads agent that runs paid media workflows in Roadway. It handles reporting, budget pacing and optimization on YouTube Ads.

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Workflows by category

A roster of 27 workflows at Standard complexity, covering all 8 core jobs. It includes the core YouTube Ads workflows at Basic and Standard, with overlapping versions removed.

Account health and maintenance · 4

Check spend caps and unblock delivery for YouTube Ads

Finds the YouTube spend caps, billing holds and limits that are silently blocking delivery, and clears them.

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YouTube Ads

Maintenance Basic complexity Revenue growth

Fix disapproved ads and policy issues for YouTube Ads

Finds rejected or limited YouTube ads, fixes what is fixable and appeals what was rejected by mistake.

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YouTube Ads

Maintenance Basic complexity Brand protection

Audit conversion signal quality for YouTube Ads

Improves the quality of the conversion data YouTube optimizes on: deduplication, match quality, primary vs secondary actions and values.

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YouTube Ads

Maintenance Standard complexity Revenue growth

Refresh stale retargeting and exclusion audiences for YouTube Ads

Checks YouTube viewer lists and Customer Match lists in Google Ads for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

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YouTube Ads

Maintenance Standard complexity Revenue growth

Reporting · 4

Report weekly performance and next actions for YouTube Ads

A weekly YouTube readout of spend, conversion volume and cost per goal against baseline, with the three campaigns that moved the number most.

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YouTube Ads

Reporting Basic complexity Revenue growth

Flag fatigued creatives before performance drops for YouTube Ads

Finds YouTube ads that are wearing out (rising frequency, falling CTR, rising cost) before they drag down the account.

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YouTube Ads

Reporting Standard complexity Revenue growth

Grade campaigns on lead-to-pipeline quality for YouTube Ads

Joins YouTube leads to CRM stages so you can see which campaigns create pipeline, not just form fills.

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YouTube Ads

Reporting Standard complexity Pipeline generation Lead generation

Report revenue and new-customer revenue for YouTube Ads

Reports YouTube revenue and new-customer share against your return target and profit margin, not just platform-reported revenue.

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YouTube Ads

Reporting Standard complexity Revenue growth

Anomaly detection · 2

Detect spend anomalies for YouTube Ads

Catches YouTube spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.

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YouTube Ads

Anomaly detection Basic complexity Revenue growth

Detect conversion tracking breakage for YouTube Ads

Detects when YouTube conversion tracking breaks or double counts, and protects automated bidding from bad data.

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YouTube Ads

Anomaly detection Standard complexity Revenue growth

Pacing and budget caps · 1

Pace daily spend against the budget cap for YouTube Ads

Keeps YouTube month-to-date spend on the curve that lands exactly at the channel budget, without overspend or a dead last week.

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YouTube Ads

Budget cap Basic complexity Revenue growth

Optimization · 8

Optimize device targeting for YouTube Ads

Shows where YouTube conversions actually happen by device and decides which devices to keep, split out or exclude.

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YouTube Ads

Optimization Basic complexity Revenue growth

Optimize location targeting for YouTube Ads

Shifts YouTube spend toward the regions that convert efficiently and excludes the ones that never do.

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YouTube Ads

Optimization Basic complexity Revenue growth

Optimize ads by pausing losers and rebuilding near-misses for YouTube Ads

Ad-level decisions for YouTube: pause losers only when cost per goal says so, keep winners, rebuild ads with the right concept and the wrong execution.

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YouTube Ads

Optimization Standard complexity Revenue growth

Optimize creative concepts and formats for YouTube Ads

Finds which hooks, formats and messages win on YouTube, then drafts the next round of images in Figma, Canva or Runway and generates video in Runway or Google Veo. Needs a video MCP such as Runway or Google Veo connected in Roadway.

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YouTube Ads

Optimization Standard complexity Revenue growth MCP

Optimize interest targeting for YouTube Ads

Keeps the YouTube interest targets that drive efficient results and prunes the ones that only add cheap reach.

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YouTube Ads

Optimization Standard complexity Revenue growth

Optimize placements for YouTube Ads

Cuts the YouTube placements that burn budget on low-quality inventory and protects brand safety.

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YouTube Ads

Optimization Standard complexity Brand protection

Run a whole-account optimization check for YouTube Ads

An onboarding audit of the whole YouTube account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

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YouTube Ads

Optimization Standard complexity Revenue growth

Target competitor URL custom segments on Display and YouTube

Builds Google custom segments from competitor brand searches and website URLs, to reach people evaluating competitors on Display and YouTube.

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Google Display Ads YouTube Ads

Optimization Standard complexity Competitor conquesting

Experimentation · 3

Run copy iteration experiments for YouTube Ads

Runs a small number of YouTube copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

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YouTube Ads

Experimentation Standard complexity Launches

Test new targeting for YouTube Ads

Proposes and runs controlled tests of new YouTube targeting, so new audiences are found deliberately rather than by accident.

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YouTube Ads

Experimentation Standard complexity Launches Lead generation

Test offers and CTAs for YouTube Ads

Tests which offer (demo, trial, discount, lead magnet, quote) and call to action gets the best qualified results on YouTube, one change at a time.

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YouTube Ads

Experimentation Standard complexity Trial & signup growth Lead generation

Scaling · 3

Scale winning creatives for YouTube Ads

Finds the creatives on YouTube Ads that win on pipeline and cost per goal, then raises their budgets and copies them into fresh audiences.

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YouTube Ads

Scaling Basic complexity Revenue growth Lead generation

Reallocate budget to winning campaigns for YouTube Ads

Shifts YouTube budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

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YouTube Ads

Scaling Standard complexity Revenue growth

Scale winning targets and campaigns for YouTube Ads

Finds the YouTube campaigns and custom segments, topics, placements (channels/videos) and audience segments that beat your cost per goal and scales them without breaking efficiency.

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YouTube Ads

Scaling Standard complexity Brand protection